Marketing plan is very effective part of any business
first you Who are your customers? To succeed in this sector is best directed at groups (schools, associations, companies, etc..) As capture individuals is more expensive, leaving a lower profitability and demand continuous. It is also recommended to direct our offer to groups: Camps for children are the activities that generate income, along with incentive trips for companies, a service increasingly demanded that usually comes through event management companies, which subcontract the performance of these activities.
As in most businesses, the best way to attract customers in active tourism is the word of mouth recommendation. But that will not be enough. One can not sit idly by waiting for customers will come. You have to go out and find them and offer your services working 24 hours a day with the phone in hand. We must use every means possible: mailings, advertisements in parties, adventure magazine ads, etc.. Of course, investing in advertising spend in the mainstream media because in this business, is not effective. Instead, a cheap and with great potential is the Internet , so I created a website for your company and try to appear in search engines, specialized portals, etc..