Business Pitching Guide — Elevator Pitch, Pitch Deck, & More

A bunch of speakers relaying information and noise. Represents pitching your business.
Author: Kody Wirth

Kody Wirth

Kody Wirth

2 min. read

Updated April 8, 2024

Can you describe the value of your business in just a few sentences? Do you have a story for why you started in the first place? If not, then you need to work on your business pitch.

In many ways, the pitch is your passport to funding. It’s more than just a speech and a fancy PowerPoint—it’s a story that needs to resonate, convince, and compel. Crafting a quick but captivating elevator pitch, designing a pitch deck, facing investors; these aren’t just tasks, they’re opportunities on your path to business growth.

This comprehensive pitching guide will ease you through the process, offer tried-and-true strategies, and help you better understand what makes a good pitch. We’ll delve into alternative methods, show you how to shine in pitch competitions and share the secrets of winning over investors.

It’s time to pitch with confidence.

Guide to pitching your business

There are many ways to pitch your business and different aspects of the pitch you’ll need to nail. Check out the resources below for in-depth guides on developing an elevator pitch, creating a pitch deck, and participating in pitch competitions.

Elevator pitch and pitch deck resources

Resources and templates to help you successfully pitch your business idea.

Content Author: Kody Wirth

Kody Wirth is a content writer and SEO specialist for Palo Alto Software—the creator's of Bplans and LivePlan. He has 3+ years experience covering small business topics and runs a part-time content writing service in his spare time.