Recent Articles

managing

Apple Has Been Echoing Consumer Values for 30 Years (and You Should Too)

by Jack Holt

Few iPhone users would identify “hedonism” (or the pursuit of pleasure) as a core value in their lives, but when you look at the sentiments behind Apple’s marketing strategy for the past 30 years, you might not be so quick to disagree. This extremely human core value is a key factor in Apple’s success today, despite... Read more »

managing

Why You Should Care about Intellectual Property

by Mary Juetten

Yes, your business has intellectual property (IP). In fact, 100 percent of businesses have IP. Your email list, logo, sales process, and even your website domain are parts of your IP. These intangible assets become very real when you value your business for investors, banks, and creditors. Intellectual property is divided into four major categories:... Read more »

funding

7 Things to Consider When Raising Money from Family or Friends

by Scott Gerber

It’s tempting to ask friends and family to invest in your work when first starting a company. Money is tight and they want to help. However, soliciting money from loved ones can be a risky venture. To help mitigate this risk, we asked seven entrepreneurs from Young Entrepreneur Council what rules one should always have in place before raising money from family... Read more »

managing

Good Marketing Undone

by Teri Epperly

I wrote this article a few years ago, before I took over the customer service team for Palo Alto Software. My perspective at the time was as a consumer. Looking back on it now, as the manager of my team, the glaring miss in this company’s story was the lack of training for their staff.... Read more »

managing

7 Business Lessons from the Golden Gate Bridge

by Ann Rea

The Golden Gate Bridge is iconic, and it warrants instant recognition. But have you ever thought of it as a brand? Below, I’ll discuss seven business lessons you can learn from one of the world’s most well-known pieces of architecture. 1.  Keep building your brand I live less than a mile from one of the... Read more »