Recent Articles

starting

How to Create a Unique Value Proposition

by Lisa Furgison

Whether you’re a new entrepreneur or thinking about joining the ranks, one question you’ll have to answer is: What sets your business apart? The answer to that question usually leads entrepreneurs to define their unique value proposition, also called unique selling proposition, or USP. To help entrepreneurs create a value proposition, we’ve written this handy guide to walk you... Read more »

managing

The Complete Guide to Using Twitter Lead Generation Cards to Find New Customers

by Lisa Furgison

Small businesses thrive on fresh leads. If you’re not constantly working to grow your customer base, your business will start to decline. Savvy entrepreneurs use a variety of lead-generating ideas to keep new prospects coming in. One of those tools should be Twitter’s Lead Generation Cards. This online advertising tools can generate a list of... Read more »

managing

Influence and Leadership: How Sales Can Make You a Better Leader

by Jeffrey Charles

Being an entrepreneur is a pursuit that can have tremendous rewards for those with the gumption to pursue it. Starting and growing your own enterprise requires patience, tenacity, and creativity. When you transition from working for others to building your own business, there are new challenges that you will face. One of these is learning... Read more »

starting

A Brief Guide to Choosing a Hosting Solution for Your Business Website

by Sarah Green

Having a stable website has long become an imperative for almost any organization, company, or one-person business that aims to expand its online authority and reach connected consumers. As digital marketing strategies become commonplace in businesses of all sizes, the demand for reliable web hosting services increases and the choice of a web host becomes... Read more »

managing

Help! My Parents Are the Only Ones Reading My Business Blog

by Lisa Furgison

Finding affordable ways to market your new business is tough, but if you’ve done some research, “a blog” has probably come up as a possible tool. Statistics show that blogs are powerful to consumers. According to online marketing business LocalVox, small businesses that blog generate 126% more leads than businesses without a blog. That’s a pretty impressive... Read more »