Recent Articles

planning

How to Write a Company Overview

by Angelique O'Rourke

A company overview (also known as company information or a company summary) is an essential part of a business plan. Your company overview should be exactly what it sounds like: an overview containing all of the most important points about your company. It usually appears after the executive summary. This is typically the shortest chapter... Read more »

funding

506(c) Offerings and Crowdfunding: What’s the Difference?

by Andrea Uptmor

In the last two years, regulations set by the Security and Exchange Commission (SEC) have undergone several changes. These changes were the result of the 2012 Jumpstart Our Business Startups Act. The JOBS Act, as it is more commonly known, was intended, in part, “to reduce barrier to capital formation, particularly for smaller companies.” In... Read more »

planning

5 Ways You Can Use CTAs to Convert Customers

by Cidnee Stephen

Nothing breaks my heart more than visiting a website that is well laid out and has great content, but has missed the mark in converting visitors into customers through an effective call to action (aka a “CTA”) system. This is like investing all your money in a beautiful store front, but keeping the doors locked... Read more »

planning

5 Things to Consider When Choosing Office Space

by Sam Barnes

If you’re in the market for an office space, what you choose is incredibly important to your business. Not only does it affect your day to day operations and your staff morale, but also your brand image. There are so many things that can impact which office you choose; however, there are five factors that are... Read more »

planning

The Complete Guide to Understanding Cash Flow

by Candice Landau

While it is perfectly possible to be profitable on paper, there’s a big difference between money you’re owed and cash on hand. That's where cash flow comes in. Cash Flow is simply the money that flows in and out of your business, and is arguably the most important aspect of your business. Read more »