4 Strategic Tools Service Businesses Can Borrow From Their Retail Counterparts

Service businesses: it's time to take a leaf out of the ecommerce playbook. If you run a service business, there are tons of tools at your disposal to help enhance your customers' experience.

Josh McCarter |

5 Reasons a Coworking Space Makes Sense for Your Startup

If you've just started your business, you might not have office space. Find out why coworking can be a great solution—and offer more than just a desk.

Gemma Church |

11 Questions to Help Your Business Start Off on the Right Foot

So many entrepreneurs have great ideas, but still make crucial starting mistakes. What to start your business right? Ask yourself these questions first.

Kenneth Burke |

From Brick to Click: Optimizing Your Customer’s Experience

A customer’s impression of your business starts as soon as they're exposed to your brand for the first time—which is often online. Here's how to perfect this digital experience.

Capital One |

A Complete Guide to Marketing ROI Tracking

If you're planning a marketing campaign, keeping track of where a customer came from can be extremely tricky. Here's how to track the ROI for your marketing efforts.

Jose Cayasso |

How to Use Texting for Your Small Business (Plus Infographic)

Have you texted your customers recently? You read that right. Here's how to use text messages to increase sales and brand awareness for your small business.

Anastasia Svyrydenko |

5 Small Business Marketing Ideas for Every Holiday

Holiday sales and events should be part of any small business marketing strategy. These 5 marketing ideas are great for new businesses (and small budgets).

Jessica Thiefels |

How Packaging Design Can Help Create a Winning Product

Product packaging design acts as a gateway to the product you're selling, and it's often your first (and only) chance to make a strong positive impression. Here's how to get your product packaging right from the beginning.

Leo Almeida |


Free Resources for Entrepreneurs

Business Plan Template Download

Stuck looking at a blank page? Get to know the general layout of a standard business plan with this free template.

One-Page Business Pitch Template

Validate a new business idea, or quickly develop your business strategy by starting with a one-page pitch. Do this before you plan!

Tim Berry's Guide to Starting a Business

Expert guidance on starting a business from business planning authority Tim Berry.

The Art of Pitching for Funding eBook

Need Cash? Pitching expert, Caroline Cummings, shares pitch techniques, secrets and tools in this easy-to-read guide.

Free SWOT Analysis Template

Develop smart strategies to grow your business by conducting a simple SWOT Analysis. Start with this one-page template.

"Start, Run & Grow Your Business" ebook

Tips and advice for entrepreneurs and business owners looking to take their company to the next level.