Recent Articles

growing

What is Target Marketing?

by Michael Kerr

If you build it, they will come. That’s what I believed, when I was first starting out. I assumed that if I opened a business, customers would just show up—no major marketing effort required. Other entrepreneurs take the complete opposite approach, and treat marketing as if it’s the 1916 Battle of the Somme: they throw... Read more »

planning

TV’s 5 Most Famous Bars [Small Biz Pop Culture]

by Jonathan Michael

I recently posted a question to the Small Business subreddit asking, “What are some of TV’s most famous small businesses?” The group offered up some great ones, like the junkyard from Sanford and Sons, Dunder Mifflin Paper Co. from The Office, or Central Perk from Friends. The conversation inspired me to start putting together some... Read more »

growing

How to Grow Your Business by Setting Goals [Webinar]

by Sabrina Parsons

We all have goals for our business, but sometimes we forget how important it is to clearly define these goals. This is especially true when it comes to financial goal setting for small businesses, where often financial goals are only vaguely defined or based too heavily on assumptions. Many small business owners may keep a... Read more »

growing

The Art of Good Inventory Management

by Arlene Soto

Inventory is generally defined as the raw materials a business has available to manufacture finished goods or merchandise available to sell to customers.  Too much inventory uses cash ineffectively, while too little inventory holds up production in a manufacturing environment or gives customers a reason to shop with the competition. Additionally, having the wrong inventory... Read more »

planning

5 Creative Ways to Save Your Business Money

by Lisa Furgison

As a business owner, you’re always looking for ways to cut costs and raise your profit margin. There are some obvious ways to save money. You’ve heard them all before—suggestions like shopping around for the best prices on everything from office furniture to cell phone contracts, barter for services with clients, and keep hiring to... Read more »