Recent Articles

growing

Gatorade and the Kings of Cool

by Ryder Cochrane

When you are developing a marketing plan, it’s important to focus on the aspect of your product that you mean to be the selling point. You have to have that thing that makes you stand out from the pack, and that’s what you focus on. You’re the cheapest. You’re local. You’ve got the highest quality product.... Read more »

planning

Bad Boys and the Fab Five: Business Lessons from Basketball History

by Jonathan Michael

In 2009, to commemorate their 30th anniversary, ESPN released a new sports documentary series called “30 for 30.” The series included 30 full-length documentary features that highlighted sports history’s most memorable moments and personalities. The series was so popular that ESPN decided to release a second volume of 30 more documentaries, produce 30 new digital... Read more »

planning

7 Reasons to Create a One-Page Pitch Before You Plan

by Noah Parsons

A business pitch or elevator pitch is not only a crucial tool for getting investment, it’s also one of the best tools you can use to flesh out your business concept, iterate it through different variations, and find a business model that works and will turn into a profitable company. But, shouldn’t you have a... Read more »

funding

Funding Sources for Your Nonprofit

by Angelique O'Rourke

Whether you are thinking of starting a nonprofit, or you are running a nonprofit that is looking to expand, you’re bound to have funding sources on your mind. You probably know everything there is to know about your community or cause, but making decisions about the right approach to handling nonprofit finances can be a... Read more »

planning

What Startups Need to Know About Exit Strategies

by Tim Berry

  Startups looking for angel investors or venture capital (VC) absolutely need an exit strategy because investors require it. The exit is what gives them a return. Exit strategies related to startup funding are quite often misunderstood: The “exit” in exit strategy is for the money, not the startup founders or small business owners. The... Read more »