Recent Articles

planning

BloomNation: An Unconventional Startup Story

by Briana Morgaine

It’s like the plot of a Hollywood movie: Three best friends, with no prior business experience, decide to band together and form a startup business. They hope to create an innovative platform that will shake up the floral industry, and help both customers and florists alike. But, of course, they need funding—and wouldn’t you know... Read more »

managing

Building an Environmentally Friendly Brand: The Pitfalls to Avoid

by Tom Young

Several years ago the global PR firm Edelmen published a study which suggested that 73% of consumers would choose to buy from a different brand of equal quality if that brand supported a good cause. From a business perspective, there are few better causes than “being green.” As well as potentially benefiting from tax breaks... Read more »

funding

Is Bad Body Language Ruining Your Pitch? Here’s How to Fix It

by Briana Morgaine

During my sophomore year of college, I took a speech class called Intro to Public Speaking. Our final project was a 10 minute speech on a topic of our choosing. We were allowed note cards, visuals—anything that would help us give an engaging presentation. Sounds easy enough, right? I thought so, until I saw some... Read more »

starting

The Candy Queen Store: A Story of Struggle and Perseverance for Entrepreneurs

by Anton Fraga

Have you ever noticed that children have a universal desire to play dress up? Kids love to be creative with their sense of fashion: they cover themselves in stickers, wear tutus with rain boots, adorn their heads with flowers and princess crowns. Mel Buchanan, owner of the Candy Queen Store, took notice. With drive and... Read more »

funding

Business Pitch, Elevator Pitch, and the LivePlan Pitch: What’s the Difference?

by Tim Berry

What’s a business pitch? Clearly that depends on who you ask and what they’re thinking about when you ask. It might be a slide deck, or a 20-minute presentation livened by a slide deck, or a short talk, or even a strategy summary. Either way, it’s confusing and I’d like to help clear it up. Here’s... Read more »