Recent Articles

growing

What is Target Marketing?

by Michael Kerr

If you build it, they will come. That’s what I believed, when I was first starting out. I assumed that if I opened a business, customers would just show up—no major marketing effort required. Other entrepreneurs take the complete opposite approach, and treat marketing as if it’s the 1916 Battle of the Somme: they throw... Read more »

planning

How and Why to Manage Cash Flow

by Tim Berry

No matter how profitable your company looks, it can still be in danger of going under without sufficient cash flow. Cash is your business’s lifeblood; its survival. Yet the world is full of “profitable” companies bleeding themselves dry and slowly — or sometimes not-so-slowly — going under because they haven’t paid due attention to cash... Read more »

starting

Welcome to Summoner’s Rift: Why a Free Start Can be Better for Business

by Ryder Cochrane

At first glance, the business model sounds insane—a game that you can download and play for free. Not a free trial, not on a basic account, the game can be played forever while never spending a single penny on it. You read that right—the game is free. Anybody can play it for as long as they... Read more »

planning

TV’s 5 Most Famous Bars [Small Biz Pop Culture]

by Jonathan Michael

I recently posted a question to the Small Business subreddit asking, “What are some of TV’s most famous small businesses?” The group offered up some great ones, like the junkyard from Sanford and Sons, Dunder Mifflin Paper Co. from The Office, or Central Perk from Friends. The conversation inspired me to start putting together some... Read more »

growing

How to Grow Your Business by Setting Goals [Webinar]

by Sabrina Parsons

We all have goals for our business, but sometimes we forget how important it is to clearly define these goals. This is especially true when it comes to financial goal setting for small businesses, where often financial goals are only vaguely defined or based too heavily on assumptions. Many small business owners may keep a... Read more »