Recent Articles

planning

Help! My Business Needs a Marketing Plan and I Don’t Know Where to Start

by Gina Smith

Congratulations! You are among a select number of small business owners and executives who recognize the need for a marketing plan. As a marketing strategist, I recommend a marketing plan to all of my clients. More often than not, business owners feel they can just “wing it.” That, my friend, is a recipe for disaster.... Read more »

starting

Dragons, Bootstrapping, and Women in Tech

by Angelique O'Rourke

It’s a story that many of us know all too well: a promising young college graduate sets out into the world—and finds that things are not as they once were. Debt looms, job prospects are lackluster at best, and before you can say “millenial,” you’re back in your parent’s house, waiting tables, wondering what’s next.... Read more »

managing

Apple Has Been Echoing Consumer Values for 30 Years (and You Should Too)

by Jack Holt

Few iPhone users would identify “hedonism” (or the pursuit of pleasure) as a core value in their lives, but when you look at the sentiments behind Apple’s marketing strategy for the past 30 years, you might not be so quick to disagree. This extremely human core value is a key factor in Apple’s success today, despite... Read more »

managing

Why You Should Care about Intellectual Property

by Mary Juetten

Yes, your business has intellectual property (IP). In fact, 100 percent of businesses have IP. Your email list, logo, sales process, and even your website domain are parts of your IP. These intangible assets become very real when you value your business for investors, banks, and creditors. Intellectual property is divided into four major categories:... Read more »

funding

7 Things to Consider When Raising Money from Family or Friends

by Scott Gerber

It’s tempting to ask friends and family to invest in your work when first starting a company. Money is tight and they want to help. However, soliciting money from loved ones can be a risky venture. To help mitigate this risk, we asked seven entrepreneurs from Young Entrepreneur Council what rules one should always have in place before raising money from family... Read more »