Youth Sports Nonprofit Business Plan

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Market Analysis Summary

There are 40,000 children in the Richmond Metro area between six to 14 years of age. The age group percentages break down as follows:

  • 50% – Ages 6-8.
  • 30% – Ages 9-11.
  • 20% – Ages 12-14.

Currently, only 10% of 6 -11 year olds in the Richmond Metro area participate in organized sports. More importantly, only 5% of girls in that age group are involved in sports. The current age break down provides YouthSports with an excellent opportunity to impact half of our target group at the youngest ages. This will have a tremendous impact on the success of the program over the next five years. 

It is also important to note that there are over 25,000 children in the Richmond Metro area between the ages of two to five. These children will be entering the YouthSports program within the next three years.

4.1 Market Segmentation

The 2-5 and 6-8 age groups represent over 70% of the children that YouthSports will serve over the next three years. It is critical that the program is prepared to manage the influx of these young children.

Youth sports nonprofit business plan, market analysis summary chart image

Market Analysis
Year 1 Year 2 Year 3 Year 4 Year 5
Potential Customers Growth CAGR
Children 2-5 years old 8% 25,000 27,000 29,160 31,493 34,012 8.00%
Children 6-8 years old 10% 20,000 22,000 24,200 26,620 29,282 10.00%
Children 9-11 years old 10% 6,000 6,600 7,260 7,986 8,785 10.00%
Children 12-14 years old 8% 14,000 15,120 16,330 17,636 19,047 8.00%
Total 8.81% 65,000 70,720 76,950 83,735 91,126 8.81%

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