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Market Analysis Summary
There are 40,000 children in the Richmond Metro area between six to 14 years of age. The age group percentages break down as follows:
- 50% – Ages 6-8.
- 30% – Ages 9-11.
- 20% – Ages 12-14.
Currently, only 10% of 6 -11 year olds in the Richmond Metro area participate in organized sports. More importantly, only 5% of girls in that age group are involved in sports. The current age break down provides YouthSports with an excellent opportunity to impact half of our target group at the youngest ages. This will have a tremendous impact on the success of the program over the next five years.
It is also important to note that there are over 25,000 children in the Richmond Metro area between the ages of two to five. These children will be entering the YouthSports program within the next three years.
4.1 Market Segmentation
The 2-5 and 6-8 age groups represent over 70% of the children that YouthSports will serve over the next three years. It is critical that the program is prepared to manage the influx of these young children.
|Year 1||Year 2||Year 3||Year 4||Year 5|
|Children 2-5 years old||8%||25,000||27,000||29,160||31,493||34,012||8.00%|
|Children 6-8 years old||10%||20,000||22,000||24,200||26,620||29,282||10.00%|
|Children 9-11 years old||10%||6,000||6,600||7,260||7,986||8,785||10.00%|
|Children 12-14 years old||8%||14,000||15,120||16,330||17,636||19,047||8.00%|