This business plan has been developed to present IWA to prospective investors and to assist in raising $500,000 of equity capital needed to fund the 3 year time period it is estimated it will take for the IWA to secure a position in the top three most popular shows within the industry. We will do this by producing a weekly, family oriented television program and a series of family-oriented live events to fill the void currently existing among pro wrestling fans worldwide.
IWA is a company with 3 principals involved in its development. The principal contact is Rob Russen, Sarasota, FL.
IWA founder and CEO Rob Russen, entered professional wrestling as a local promoter in the Philadelphia area in 1976. In 1979 he formed his own group called the North American Wrestling Federation (NAWF) and achieved much local success.
In 1985 Russen formed the National Wrestling Federation (NWF), which was selected as "independent wrestling promotion of the year" by Wrestling Fury and Wrestling Eye magazines. Wrestling Fury wrote of Mr. Russen "he is a wrestling and business genius ... top name talent appears on every NWF card ... the matches are exciting and the fans always walk away with the satisfied feeling that they received more than their money's worth."
When legendary promoter/wrestler Verne Gagne needed someone to jump-start his American Wrestling Association (AWA); Rob Russen was the man he brought in to become vice-president and director of marketing.
Assumptions made herein are based on the projected costs and revenues to produce a monthly tape-delayed television production, which will yield the weekly television programming for domestic and international distribution. Revenue assumptions are based on sponsorship participation, television advertising, gate attendance and/or site fees for live events, merchandise sold at live events, merchandise sold on the IWA website, plus food and beverage sales at events.
Cost assumptions include the purchase of television time, event production costs (including talent, travel, and equipment rental), television production costs (including live shoot, post production, editing, and dubbing), lighting rental, building rental, and local cable TV and print media advertising.