IWA Championship Wrestling
Strategy and Implementation Summary
The IWA strategy, to create family-oriented television programming and live events, is clearly established herein. Immediately upon availability of funds, the IWA shall negotiate an annual television contract and schedule the first of our monthly television productions.
At the same time, we shall immediately seek an advertising agency to sell both sponsorship packages and the advertising inventory we retain within the weekly television program.
It is anticipated that within 3 months of start-up, the programming will be on the air and running consistently thereafter.
5.1 Competitive Edge
The IWA will be the only company in the industry marketing our specific programming and products to the masses. We intend to provide family-oriented/family-friendly programming aimed at increasing the following of our products by appealing to the masses rather than a specific niche market.
The entire IWA marketing effort will be in the area of establishing the substantial differences between our product and that of our competitors and how our product is, in fact, family oriented and family friendly, thus distinguishing the IWA from all of our competitors.
In addition, the IWA will keep the pricing of our programming and products within the family-friendly range, and well below that of our competitors. It is estimated that tickets to IWA live events will cost 60% less than those of competitor’s events. Our pay-per-view televised events will also be family-friendly, costing 35% less than that of our competitors during the first 3 years of our growth and expansion.
5.2 Sales Strategy
The key to our sales strategy, especially during the first 3 years is to keep our ticket pricing and pay-per-view pricing family-oriented, so that families can actually afford to attend our live events and buy our pay-per-view specials. Thus, we propose to keep ticket prices in the range of $15 for ringside seats and $10 to $12 for reserved and general admission seating with substantial discounts for children under the age of 12.
By comparison, ringside seats to WWF, WCW and ECW events cost in the vicinity of $35 each. WWF, WCW, and ECW pay-per-view programming is sold at $29.95 on a regular, monthly basis. It is the intent of the IWA to sell our quarterly pay-per-view events at $19.95.
By creating a family-oriented product at family-friendly pricing we anticipate maximum sales potential.
5.2.1 Sales Forecast
In our method of calculating the figures contained herein the sales forecast includes projected annual total revenues generated as follows:
| Sales Forecast | |||
| Year 1 | Year 2 | Year 3 | |
| Sales | |||
| Sponsorship Participation | $1,000,000 | $2,600,000 | $6,370,000 |
| TV Advertising | $428,000 | $1,112,800 | $2,726,360 |
| Pay-Per-View | $3,840,000 | $9,984,000 | $24,460,800 |
| Gate Attendance/Site Sales | $180,000 | $468,000 | $1,146,600 |
| Merchandise Sold at Events | $18,000 | $46,800 | $114,660 |
| Other Merchandise | $36,000 | $93,600 | $229,320 |
| Food and Beverage Sold at Events | $36,000 | $93,600 | $229,320 |
| Total Sales | $5,538,000 | $14,398,800 | $35,277,060 |
| Direct Cost of Sales | Year 1 | Year 2 | Year 3 |
| Sponsorship Participation | $380,780 | $1,142,340 | $3,427,019 |
| TV Advertising | $90,000 | $270,000 | $810,000 |
| Pay-Per-View | $720,000 | $2,160,000 | $6,480,000 |
| Gate Attendance/Site Sales | $54,120 | $162,360 | $487,080 |
| Merchandise Sold at Events | $4,100 | $12,300 | $36,900 |
| Other Merchandise | $12,000 | $36,000 | $108,000 |
| Food and Beverage Sold at Events | $18,000 | $54,000 | $162,000 |
| Subtotal Direct Cost of Sales | $1,279,000 | $3,837,000 | $11,511,000 |
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