Market Analysis Summary
Monroe is a city on the move. The population has grown by 15% each year for the past three years. The current population of Monroe is 600,000. Most importantly, the growth has been fueled by the increased employment in the city's high-tech companies. This has attracted a type of professional that is the target customer for the Mountain Brook Fitness Center.
4.1 Market Segmentation
The Mountain Brook Fitness Center will focus on the young urban professionals as its primary customer base.