Mountain Brook Fitness Center
Problem & Solution
Problem Worth Solving
People in the area need to have a place where working out can be a family activity. Parents can bring children to be taken care of while they do whatever exercise activity they desire
Mountain Brook Fitness Center has the ability to offer reasonably priced childcare in a safe environment while a parent works out in the fitness center. The club has increased the size of its fitness center and added more equipment, but many members would be unable to use the center if they didn’t have a service to watch their children while they exercised. In fact, the service has become so popular that the clubhouse has outgrown its existing childcare facilities. Offering childcare has kept many members coming to the club. The lack of current space for a larger childcare area has even kept some prospective members from joining.
Market Size & Segments
Market Analysis Summary
Monroe is a city on the move. The population has grown by 15% each year for the past three years. The current population of Monroe is 600,000. Most importantly, the growth has been fueled by the increased employment in the city’s high-tech companies. This has attracted a type of professional that is the target customer for the Mountain Brook Fitness Center.
4.1 Market Segmentation
The Mountain Brook Fitness Center will focus on the young urban professionals as its primary customer base.
There are other gyms in the area. However, we are one of a kind since we are focused on families. They can come and do things together or do separate things and then grab lunch after.
The competitive edge of the Mountain Brook Fitness Center is our focus on the family. We offer our members childcare services that are second to none.