Mountain Brook Fitness Center
Execution
Marketing & Sales
Marketing Plan
Our marketing plan will include – signage, Facebook, Twitter, Instagram, Website – where we will have our trainer blogs/recommendations as well as our classes, and well-placed radio spots to get the attention of potential clients that are not social media savvy.
Sales Plan
The sales strategy is to highlight the childcare service to prospective center members. The focus will be marketing the center to young active families. Every Saturday morning will be an open house for the childcare center. Families will be able to visit the facility for the entire morning.
Operations
Locations & Facilities
The Mountain Brook Fitness Center is one of the only family-focused clubs in the Monroe area. The center has grown steadily over the past four years. Our clubhouse is 50,000 square feet and our new fitness center is 12,000 square feet. The Mountain Brook Fitness Center is located at 1234 Main Street in Monroe.
The Mountain Brook Fitness Center has the following activities and services:
- Swimming
- Tennis
- Fitness center with cardiovascular and weight training equipment
- Court sports
- Massage
- Physical therapy
- Childcare
The club is a 24-hours facility, seven days a week.
Milestones & Metrics
Milestones Table
Milestone | Due Date | Who’s Responsible | |
---|---|---|---|
Q1 plan vs. actual review
|
Apr 28, 2020 | Owners | |
Q2 plan vs. actual review
|
July 21, 2020 | Owners | |
Location selected
|
Sept 15, 2020 | Owners | |
Q3 plan vs. actual review
|
Oct 11, 2020 | Ownership | |
Location contracted
|
Oct 14, 2020 | ||
Ready to launch
|
Dec 15, 2020 | Owners | |
Annual plan review
|
Jan 17, 2021 | Ownership |
Key Metrics
Our Key Metrics are:
- membership
- cancellations
- average membership retention
- # of tweets and retweets
- # of website link shares
- # of page views and Faceview post shares
- # of views of our classes and sharing of our trainer blogs