Workout Gym Business Plan

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Mountain Brook Fitness Center

Execution

Marketing & Sales

Marketing Plan

Our marketing plan will include – signage, Facebook, Twitter, Instagram, Website – where we will have our trainer blogs/recommendations as well as our classes, and well-placed radio spots to get the attention of potential clients that are not social media savvy. 

Sales Plan

The sales strategy is to highlight the childcare service to prospective center members. The focus will be marketing the center to young active families. Every Saturday morning will be an open house for the childcare center. Families will be able to visit the facility for the entire morning.

Operations

Locations & Facilities

The Mountain Brook Fitness Center is one of the only family-focused clubs in the Monroe area. The center has grown steadily over the past four years. Our clubhouse is 50,000 square feet and our new fitness center is 12,000 square feet. The Mountain Brook Fitness Center is located at 1234 Main Street in Monroe.

The Mountain Brook Fitness Center has the following activities and services:

  • Swimming
  • Tennis
  • Fitness center with cardiovascular and weight training equipment
  • Court sports
  • Massage
  • Physical therapy
  • Childcare

The club is a 24-hours facility, seven days a week.

Milestones & Metrics

Milestones Table

Milestone Due Date Who’s Responsible
Q1 plan vs. actual review
Apr 28, 2020 Owners
Q2 plan vs. actual review
July 21, 2020 Owners
Location selected
Sept 15, 2020 Owners
Q3 plan vs. actual review
Oct 11, 2020 Ownership
Location contracted
Oct 14, 2020
Ready to launch
Dec 15, 2020 Owners
Annual plan review
Jan 17, 2021 Ownership

Key Metrics

Our Key Metrics are: 

  • membership
  • cancellations
  • average membership retention
  • # of tweets and retweets 
  • # of website link shares 
  • # of page views and Faceview post shares 
  • # of views of our classes and sharing of our trainer blogs
  •  

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