The website for One, Two, Step! will serve as a channel for business. The consumer will be able to:
All of our customers will be encouraged to use our website, in state and out of state, for faster service. Shoes and accessories will be sent out via USPS, Fed-Ex, or UPS, depending upon how fast the customer prefers to receive the purchase. The website will include a special "buying shoes online" section, where customers can print out the footprint of each model at actual size, to see how it compares to their foot shape. Each brand that we offer generally conforms to a particular foot shape, regardless of size; tips on picking your best brand for your foot shape will help online customers get a good fit without every leaving home.
I plan to use a contracted service to design my website. Projected costs are estimated at $3,000. I plan to have the website officially up and running by year 2 of business.
I have estimated the ongoing costs: