Stroll Net
Appendix
| Sales Forecast | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Unit Sales | |||||||||||||
| Walk-Up Internet Access | 45% | 900 | 1,125 | 1,406 | 1,758 | 2,197 | 2,747 | 3,433 | 4,292 | 5,364 | 6,706 | 8,382 | 10,477 |
| Wireless WiFi Access | 25% | 426 | 533 | 666 | 832 | 1,040 | 1,300 | 1,625 | 2,031 | 2,539 | 3,174 | 3,967 | 4,959 |
| Prepaid Products | 18% | 363 | 454 | 567 | 709 | 886 | 1,108 | 1,385 | 1,731 | 2,164 | 2,705 | 3,381 | 4,226 |
| Multimedia Advertising | 12% | 108 | 135 | 169 | 211 | 264 | 330 | 412 | 515 | 644 | 805 | 1,006 | 1,257 |
| Total Unit Sales | 1,797 | 2,246 | 2,808 | 3,510 | 4,387 | 5,484 | 6,855 | 8,569 | 10,711 | 13,389 | 16,736 | 20,920 | |
| Unit Prices | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Walk-Up Internet Access | $3.00 | $3.00 | $3.00 | $3.00 | $3.00 | $3.00 | $3.00 | $3.00 | $3.00 | $3.00 | $3.00 | $3.00 | |
| Wireless WiFi Access | $3.95 | $3.95 | $3.95 | $3.95 | $3.95 | $3.95 | $3.95 | $3.95 | $3.95 | $3.95 | $3.95 | $3.95 | |
| Prepaid Products | $10.00 | $10.00 | $10.00 | $10.00 | $10.00 | $10.00 | $10.00 | $10.00 | $10.00 | $10.00 | $10.00 | $10.00 | |
| Multimedia Advertising | $50.00 | $50.00 | $50.00 | $50.00 | $50.00 | $50.00 | $50.00 | $50.00 | $50.00 | $50.00 | $50.00 | $50.00 | |
| Sales | |||||||||||||
| Walk-Up Internet Access | $2,700 | $3,375 | $4,219 | $5,273 | $6,592 | $8,240 | $10,300 | $12,875 | $16,093 | $20,117 | $25,146 | $31,432 | |
| Wireless WiFi Access | $1,683 | $2,103 | $2,629 | $3,287 | $4,108 | $5,135 | $6,419 | $8,024 | $10,030 | $12,537 | $15,671 | $19,589 | |
| Prepaid Products | $3,630 | $4,538 | $5,672 | $7,090 | $8,862 | $11,078 | $13,847 | $17,309 | $21,636 | $27,046 | $33,807 | $42,259 | |
| Multimedia Advertising | $5,400 | $6,750 | $8,438 | $10,547 | $13,184 | $16,479 | $20,599 | $25,749 | $32,187 | $40,233 | $50,291 | $62,864 | |
| Total Sales | $13,413 | $16,766 | $20,957 | $26,197 | $32,746 | $40,932 | $51,165 | $63,957 | $79,946 | $99,932 | $124,916 | $156,144 | |
| Direct Unit Costs | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Walk-Up Internet Access | 20.00% | $0.60 | $0.60 | $0.60 | $0.60 | $0.60 | $0.60 | $0.60 | $0.60 | $0.60 | $0.60 | $0.60 | $0.60 |
| Wireless WiFi Access | 10.00% | $0.40 | $0.40 | $0.40 | $0.40 | $0.40 | $0.40 | $0.40 | $0.40 | $0.40 | $0.40 | $0.40 | $0.40 |
| Prepaid Products | 10.00% | $1.00 | $1.00 | $1.00 | $1.00 | $1.00 | $1.00 | $1.00 | $1.00 | $1.00 | $1.00 | $1.00 | $1.00 |
| Multimedia Advertising | 10.00% | $5.00 | $5.00 | $5.00 | $5.00 | $5.00 | $5.00 | $5.00 | $5.00 | $5.00 | $5.00 | $5.00 | $5.00 |
| Direct Cost of Sales | |||||||||||||
| Walk-Up Internet Access | $540 | $675 | $844 | $1,055 | $1,318 | $1,648 | $2,060 | $2,575 | $3,219 | $4,023 | $5,029 | $6,286 | |
| Wireless WiFi Access | $168 | $210 | $263 | $329 | $411 | $514 | $642 | $802 | $1,003 | $1,254 | $1,567 | $1,959 | |
| Prepaid Products | $363 | $454 | $567 | $709 | $886 | $1,108 | $1,385 | $1,731 | $2,164 | $2,705 | $3,381 | $4,226 | |
| Multimedia Advertising | $540 | $675 | $844 | $1,055 | $1,318 | $1,648 | $2,060 | $2,575 | $3,219 | $4,023 | $5,029 | $6,286 | |
| Subtotal Direct Cost of Sales | $1,611 | $2,014 | $2,518 | $3,147 | $3,934 | $4,917 | $6,147 | $7,683 | $9,604 | $12,005 | $15,006 | $18,758 | |
| Personnel Plan | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Lorenzo Mitchell | 0% | $3,289 | $3,600 | $3,600 | $3,600 | $3,600 | $3,600 | $3,600 | $3,600 | $3,600 | $3,600 | $3,600 | $3,600 |
| Herman Albany | 0% | $3,289 | $3,600 | $3,600 | $3,600 | $3,600 | $3,600 | $3,600 | $3,600 | $3,600 | $3,600 | $3,600 | $3,600 |
| Technician | 0% | $2,160 | $2,160 | $2,160 | $2,160 | $2,160 | $2,160 | $2,160 | $2,160 | $2,160 | $2,160 | $2,160 | $2,160 |
| Route Drivers | 0% | $14,400 | $14,400 | $14,400 | $14,400 | $14,400 | $14,400 | $14,400 | $14,400 | $14,400 | $14,400 | $14,400 | $14,400 |
| Future Staff | 0% | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Total People | 11 | 11 | 11 | 11 | 11 | 11 | 11 | 11 | 11 | 11 | 11 | 11 | |
| Total Payroll | $23,138 | $23,760 | $23,760 | $23,760 | $23,760 | $23,760 | $23,760 | $23,760 | $23,760 | $23,760 | $23,760 | $23,760 | |
| General Assumptions | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Plan Month | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | |
| Current Interest Rate | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | |
| Long-term Interest Rate | 11.50% | 11.50% | 11.50% | 11.50% | 11.50% | 11.50% | 11.50% | 11.50% | 11.50% | 11.50% | 11.50% | 11.50% | |
| Tax Rate | 25.00% | 25.00% | 25.00% | 25.00% | 25.00% | 25.00% | 25.00% | 25.00% | 25.00% | 25.00% | 25.00% | 25.00% | |
| Other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |
| Pro Forma Profit and Loss | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Sales | $13,413 | $16,766 | $20,957 | $26,197 | $32,746 | $40,932 | $51,165 | $63,957 | $79,946 | $99,932 | $124,916 | $156,144 | |
| Direct Cost of Sales | $1,611 | $2,014 | $2,518 | $3,147 | $3,934 | $4,917 | $6,147 | $7,683 | $9,604 | $12,005 | $15,006 | $18,758 | |
| Other | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Total Cost of Sales | $1,611 | $2,014 | $2,518 | $3,147 | $3,934 | $4,917 | $6,147 | $7,683 | $9,604 | $12,005 | $15,006 | $18,758 | |
| Gross Margin | $11,801 | $14,752 | $18,440 | $23,050 | $28,812 | $36,015 | $45,019 | $56,274 | $70,342 | $87,928 | $109,909 | $137,387 | |
| Gross Margin % | 87.99% | 87.99% | 87.99% | 87.99% | 87.99% | 87.99% | 87.99% | 87.99% | 87.99% | 87.99% | 87.99% | 87.99% | |
| Expenses | |||||||||||||
| Payroll | $23,138 | $23,760 | $23,760 | $23,760 | $23,760 | $23,760 | $23,760 | $23,760 | $23,760 | $23,760 | $23,760 | $23,760 | |
| Sales and Marketing and Other Expenses | $4,467 | $4,467 | $4,467 | $4,467 | $4,467 | $4,467 | $4,467 | $4,467 | $4,467 | $4,467 | $4,467 | $4,467 | |
| Depreciation | $3,723 | $3,723 | $3,723 | $3,723 | $3,723 | $3,723 | $3,723 | $3,723 | $3,723 | $3,723 | $3,723 | $3,723 | |
| Utilities | $468 | $468 | $468 | $468 | $468 | $468 | $468 | $468 | $468 | $468 | $468 | $468 | |
| Insurance | $125 | $125 | $125 | $125 | $125 | $125 | $125 | $125 | $125 | $125 | $125 | $125 | |
| Maintenence/Repairs | $292 | $292 | $292 | $292 | $292 | $292 | $292 | $292 | $292 | $292 | $292 | $292 | |
| Travel | 15% | $1,143 | $1,143 | $1,143 | $1,143 | $1,143 | $1,143 | $1,143 | $1,143 | $1,143 | $1,143 | $1,143 | $1,143 |
| Payroll Taxes | 15% | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Total Operating Expenses | $33,355 | $33,977 | $33,977 | $33,977 | $33,977 | $33,977 | $33,977 | $33,977 | $33,977 | $33,977 | $33,977 | $33,977 | |
| Profit Before Interest and Taxes | ($21,554) | ($19,225) | ($15,537) | ($10,927) | ($5,165) | $2,038 | $11,042 | $22,297 | $36,365 | $53,951 | $75,932 | $103,410 | |
| EBITDA | ($17,831) | ($15,502) | ($11,814) | ($7,204) | ($1,442) | $5,761 | $14,765 | $26,020 | $40,088 | $57,674 | $79,655 | $107,133 | |
| Interest Expense | $950 | $942 | $934 | $926 | $918 | $910 | $902 | $894 | $886 | $879 | $871 | $863 | |
| Taxes Incurred | ($5,626) | ($5,042) | ($4,118) | ($2,963) | ($1,521) | $282 | $2,535 | $5,351 | $8,870 | $13,268 | $18,765 | $25,637 | |
| Net Profit | ($16,878) | ($15,126) | ($12,354) | ($8,890) | ($4,563) | $846 | $7,605 | $16,052 | $26,609 | $39,804 | $56,296 | $76,910 | |
| Net Profit/Sales | -125.84% | -90.22% | -58.95% | -33.94% | -13.93% | 2.07% | 14.86% | 25.10% | 33.28% | 39.83% | 45.07% | 49.26% | |
| Pro Forma Cash Flow | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Cash Received | |||||||||||||
| Cash from Operations | |||||||||||||
| Cash Sales | $13,413 | $16,766 | $20,957 | $26,197 | $32,746 | $40,932 | $51,165 | $63,957 | $79,946 | $99,932 | $124,916 | $156,144 | |
| Subtotal Cash from Operations | $13,413 | $16,766 | $20,957 | $26,197 | $32,746 | $40,932 | $51,165 | $63,957 | $79,946 | $99,932 | $124,916 | $156,144 | |
| Additional Cash Received | |||||||||||||
| Sales Tax, VAT, HST/GST Received | 0.00% | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| New Current Borrowing | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| New Other Liabilities (interest-free) | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| New Long-term Liabilities | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Sales of Other Current Assets | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Sales of Long-term Assets | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| New Investment Received | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Subtotal Cash Received | $13,413 | $16,766 | $20,957 | $26,197 | $32,746 | $40,932 | $51,165 | $63,957 | $79,946 | $99,932 | $124,916 | $156,144 | |
| Expenditures | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Expenditures from Operations | |||||||||||||
| Cash Spending | $23,138 | $23,760 | $23,760 | $23,760 | $23,760 | $23,760 | $23,760 | $23,760 | $23,760 | $23,760 | $23,760 | $23,760 | |
| Bill Payments | $2,614 | $3,462 | $4,456 | $5,887 | $7,678 | $9,918 | $12,719 | $16,223 | $20,603 | $26,080 | $32,928 | $41,490 | |
| Subtotal Spent on Operations | $25,752 | $27,222 | $28,216 | $29,647 | $31,438 | $33,678 | $36,479 | $39,983 | $44,363 | $49,840 | $56,688 | $65,250 | |
| Additional Cash Spent | |||||||||||||
| Sales Tax, VAT, HST/GST Paid Out | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Principal Repayment of Current Borrowing | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Other Liabilities Principal Repayment | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Long-term Liabilities Principal Repayment | $833 | $833 | $833 | $833 | $833 | $833 | $833 | $833 | $833 | $833 | $833 | $837 | |
| Purchase Other Current Assets | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Purchase Long-term Assets | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Dividends | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Subtotal Cash Spent | $26,585 | $28,055 | $29,049 | $30,480 | $32,271 | $34,511 | $37,312 | $40,816 | $45,196 | $50,673 | $57,521 | $66,087 | |
| Net Cash Flow | ($13,173) | ($11,290) | ($8,092) | ($4,284) | $475 | $6,421 | $13,853 | $23,141 | $34,750 | $49,259 | $67,394 | $90,057 | |
| Cash Balance | $46,827 | $35,538 | $27,446 | $23,163 | $23,637 | $30,059 | $43,912 | $67,053 | $101,803 | $151,062 | $218,456 | $308,513 | |
| Pro Forma Balance Sheet | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Assets | Starting Balances | ||||||||||||
| Current Assets | |||||||||||||
| Cash | $60,000 | $46,827 | $35,538 | $27,446 | $23,163 | $23,637 | $30,059 | $43,912 | $67,053 | $101,803 | $151,062 | $218,456 | $308,513 |
| Other Current Assets | $11,400 | $11,400 | $11,400 | $11,400 | $11,400 | $11,400 | $11,400 | $11,400 | $11,400 | $11,400 | $11,400 | $11,400 | $11,400 |
| Total Current Assets | $71,400 | $58,227 | $46,938 | $38,846 | $34,563 | $35,037 | $41,459 | $55,312 | $78,453 | $113,203 | $162,462 | $229,856 | $319,913 |
| Long-term Assets | |||||||||||||
| Long-term Assets | $312,810 | $312,810 | $312,810 | $312,810 | $312,810 | $312,810 | $312,810 | $312,810 | $312,810 | $312,810 | $312,810 | $312,810 | $312,810 |
| Accumulated Depreciation | $0 | $3,723 | $7,446 | $11,169 | $14,892 | $18,615 | $22,338 | $26,061 | $29,784 | $33,507 | $37,230 | $40,953 | $44,676 |
| Total Long-term Assets | $312,810 | $309,087 | $305,364 | $301,641 | $297,918 | $294,195 | $290,472 | $286,749 | $283,026 | $279,303 | $275,580 | $271,857 | $268,134 |
| Total Assets | $384,210 | $367,314 | $352,302 | $340,487 | $332,481 | $329,232 | $331,931 | $342,061 | $361,479 | $392,506 | $438,042 | $501,713 | $588,047 |
| Liabilities and Capital | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Current Liabilities | |||||||||||||
| Accounts Payable | $2,500 | $3,316 | $4,262 | $5,634 | $7,351 | $9,498 | $12,183 | $15,542 | $19,741 | $24,992 | $31,557 | $39,765 | $50,026 |
| Current Borrowing | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Other Current Liabilities | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Subtotal Current Liabilities | $2,500 | $3,316 | $4,262 | $5,634 | $7,351 | $9,498 | $12,183 | $15,542 | $19,741 | $24,992 | $31,557 | $39,765 | $50,026 |
| Long-term Liabilities | $100,000 | $99,167 | $98,334 | $97,501 | $96,668 | $95,835 | $95,002 | $94,169 | $93,336 | $92,503 | $91,670 | $90,837 | $90,000 |
| Total Liabilities | $102,500 | $102,483 | $102,596 | $103,135 | $104,019 | $105,333 | $107,185 | $109,711 | $113,077 | $117,495 | $123,227 | $130,602 | $140,026 |
| Paid-in Capital | $310,171 | $310,171 | $310,171 | $310,171 | $310,171 | $310,171 | $310,171 | $310,171 | $310,171 | $310,171 | $310,171 | $310,171 | $310,171 |
| Retained Earnings | ($28,461) | ($28,461) | ($28,461) | ($28,461) | ($28,461) | ($28,461) | ($28,461) | ($28,461) | ($28,461) | ($28,461) | ($28,461) | ($28,461) | ($28,461) |
| Earnings | $0 | ($16,878) | ($32,004) | ($44,358) | ($53,248) | ($57,810) | ($56,965) | ($49,360) | ($33,308) | ($6,700) | $33,104 | $89,401 | $166,311 |
| Total Capital | $281,710 | $264,832 | $249,706 | $237,352 | $228,462 | $223,900 | $224,745 | $232,350 | $248,402 | $275,010 | $314,814 | $371,111 | $448,021 |
| Total Liabilities and Capital | $384,210 | $367,314 | $352,302 | $340,487 | $332,481 | $329,232 | $331,931 | $342,061 | $361,479 | $392,506 | $438,042 | $501,713 | $588,047 |
| Net Worth | $281,710 | $264,832 | $249,706 | $237,352 | $228,462 | $223,900 | $224,745 | $232,350 | $248,402 | $275,010 | $314,814 | $371,111 | $448,021 |
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