Oasis Juice has been a successful product brand in the city of Richmond for three years. The company's natural, 100% fruit juices has grown in sales by 15% each year and is now available in over 100 store outlets in the greater Richmond area. Oasis Juice will gross $580,000 in sales this year. This was generated from a initial investment of $180,000.
Oasis Juice is planning to expand its operation to include distribution to stores within the entire state. Owner funding and internally generated cash flow will enable most the expansion plan. The company will also secure a $100,000 short-term loan. Sales projections for the next three years are based on current sales success with the target customer base in Richmond. Initial contacts have been completed with retail outlets throughout the state and the potential target markets have been identified.
This plan will result in sales revenues growing to $1.2 million by Year 2.
The objectives of Oasis Juice are the following:
Oasis Juice's mission is as follows: