The largest market is clearly the supermarkets who have the greater number of customers. Neighborhood supermarkets represents over 70% of the targeted end users that Jean's Tofu Delight is focused on.
The demographics of Jean's Tofu Delight end users are families and single people who are seeking healthy foods that are low in fat. The purchasers are most likely women who share these common characteristics:
Single professional woman, ages 25 - 45;
Married professional women with families, ages 25 - 45;
Average household income of $60,000+ a year;
Woman and families involved in athletic activity.
4.1 Market Segmentation
Jean's Tofu Delight has identified seven metro locations within the region where we can reach our target customers: