Jean's Tofu Delight has been a successful product brand in the city of Richmond for seven years. The company's tofu pate has grown in sales by 15% each year, for the past three years, and is now available in over 100 store outlets in the greater Richmond area. Jean's Tofu Delight will gross $580,000 in sales this year. This was generated from a initial investment of $100,000.
Jean's Tofu Delight is planning to expand its operation to include distribution to stores within the northwest region. Owner funding and internally generated cash flow will enable most of the expansion plan. The company will also secure a $100,000 short-term loan. Sales projections for the next three years are based on current sales success with the target customer base in Richmond. Initial contacts have been made with retail outlets throughout the state and the potential target markets have been identified.
This plan will result in sales revenues growing to $1.1 million by the end of Year 2.
Jean's Tofu Delight's Mission is as follows:
The objective of Jean's Tofu Delight is the following: