Glen Mar Forest Products
Market Analysis Summary
Last year, a quarter of U.S. households spent an average of $500 each for landscaping (installing plant material in original or renovated landscapes). This helped retailers ring up over $5 billion in sales.
The expanding, upscale landscaping market means more demand for the speciality nursery products. Landscaping will be a project of high priority among new homeowners, who expect to spend an average of $3,500 on it. Five percent estimate they will spend $10,000 or more.
Fifty-one percent of these landscape customers are male. Fifty-six percent are 30 to 49 years old, and 46 percent are married with children. Forty-nine percent are college-educated. Fifty-one percent hold business or professional jobs, and 56 percent earn $30,000 or more. Half live in the suburbs.
4.1 Market Segmentation
Glen Mar Forest Products will focus on two customer groups:
- Wholesale Distributors: This group is the critical supplier to retail outlets and pivotal to the success of Rainbow Mulch™.
- Landscaping Professionals: An important key to the landscaping market is the ability to add value to property through innovative products or techniques. We believe that Rainbow Mulch™ is an invaluable tool to landscaping professionals that will improve the range of options they have in projects.
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