Oasis Juice
Strategy and Implementation Summary
The strategy of Oasis Juice is to focus on our niche market which is health/natural food stores that serve the young active professional.
5.1 Marketing Strategy
Oasis Juice will introduce its products at 20% off regular price during the first month. In addition, Oasis Juice will co-sponsor local athletic charitable events to raise the visibility of the brand name.
5.2 Sales Strategy
The sales strategy is to build customer loyalty in the new markets. Oasis Juice will increase its sales force to focus on the new markets.
5.2.1 Sales Forecast
The following table and charts shows the rapid ramp-up of sales during the first twelve months of operation.
| Sales Forecast | |||
| 2002 | 2003 | 2004 | |
| Sales | |||
| Products | $1,020,000 | $1,200,000 | $1,300,000 |
| Other | $0 | $0 | $0 |
| Total Sales | $1,020,000 | $1,200,000 | $1,300,000 |
| Direct Cost of Sales | 2002 | 2003 | 2004 |
| Products | $278,000 | $310,000 | $360,000 |
| Other | $0 | $0 | $0 |
| Subtotal Direct Cost of Sales | $278,000 | $310,000 | $360,000 |
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