Oasis Juice
Market Analysis Summary
The demographics of Oasis Juice customers are as follows:
- Young professional, ages 25 – 45;
- Average income of $40,000+ a year;
- Involved in athletic activity;
- Shop in upscale health/natural food stores.
4.1 Market Segmentation
Oasis Juice has identified seven metro locations within the state where we can reach our target customers:
- Montclair;
- Riley;
- Ashford;
- Tracy;
- Wilmington;
- Langsford;
- Willard.
| Market Analysis | |||||||
| 2002 | 2003 | 2004 | 2005 | 2006 | |||
| Potential Customers | Growth | CAGR | |||||
| Montclair | 10% | 60,000 | 66,000 | 72,600 | 79,860 | 87,846 | 10.00% |
| Riley | 10% | 75,000 | 82,500 | 90,750 | 99,825 | 109,808 | 10.00% |
| Ashford | 10% | 85,000 | 93,500 | 102,850 | 113,135 | 124,449 | 10.00% |
| Tracy | 10% | 75,000 | 82,500 | 90,750 | 99,825 | 109,808 | 10.00% |
| Wilmington | 10% | 62,000 | 68,200 | 75,020 | 82,522 | 90,774 | 10.00% |
| Langsford | 10% | 90,000 | 99,000 | 108,900 | 119,790 | 131,769 | 10.00% |
| Willard | 10% | 48,000 | 52,800 | 58,080 | 63,888 | 70,277 | 10.00% |
| Total | 10.00% | 495,000 | 544,500 | 598,950 | 658,845 | 724,731 | 10.00% |
By 
