Oasis Juice
Company Summary
Oasis Juice has built a reputation on offering the most delicious, nutritious, 100% natural juices with no artificial flavors, colors or preservatives.
2.1 Company Ownership
Oasis Juice is owned by Tama Gardner and William Harris.
2.2 Company History
Oasis Juice had its humble beginnings in the kitchen of Tama Gardner. It was in her kitchen that she and William Harris first created the fruit drinks that would soon become the basis for Oasis Juice.
Initially, the fruit drinks were sold at Richmond’s weekend craft fair. They proved to be so popular that the partnership pooled their resources and began Oasis Juice. Over the next three years, Oasis Juice’s drinks, shakes, and smoothies have become one of the city’s most visible signs of a healthy life style.
Oasis Juice’s operations have expanded dramatically over the past three years. Currently, the company has a staff of ten in production, delivery, and sales.
The following table and chart illustrate the rapid sales success of Oasis Juice.
| Past Performance | |||
| 1999 | 2000 | 2001 | |
| Sales | $450,000 | $520,000 | $580,000 |
| Gross Margin | $120,000 | $143,000 | $160,000 |
| Gross Margin % | 26.67% | 27.50% | 27.59% |
| Operating Expenses | $200,000 | $240,000 | $280,000 |
| Collection Period (days) | 0 | 0 | 76 |
| Inventory Turnover | 15.00 | 15.00 | 15.00 |
| Balance Sheet | |||
| 1999 | 2000 | 2001 | |
| Current Assets | |||
| Cash | $20,000 | $30,000 | $40,000 |
| Accounts Receivable | $49,000 | $58,000 | $80,000 |
| Inventory | $10,000 | $10,000 | $10,000 |
| Other Current Assets | $5,000 | $5,000 | $5,000 |
| Total Current Assets | $84,000 | $103,000 | $135,000 |
| Long-term Assets | |||
| Long-term Assets | $70,000 | $50,000 | $50,000 |
| Accumulated Depreciation | $4,000 | $8,000 | $12,000 |
| Total Long-term Assets | $66,000 | $42,000 | $38,000 |
| Total Assets | $150,000 | $145,000 | $173,000 |
| Current Liabilities | |||
| Accounts Payable | $30,000 | $20,000 | $20,000 |
| Current Borrowing | $0 | $0 | $0 |
| Other Current Liabilities (interest free) | $0 | $0 | $0 |
| Total Current Liabilities | $30,000 | $20,000 | $20,000 |
| Long-term Liabilities | $60,000 | $40,000 | $40,000 |
| Total Liabilities | $90,000 | $60,000 | $60,000 |
| Paid-in Capital | $30,000 | $40,000 | $80,000 |
| Retained Earnings | $30,000 | $45,000 | $9,000 |
| Earnings | $0 | $0 | $24,000 |
| Total Capital | $60,000 | $85,000 | $113,000 |
| Total Capital and Liabilities | $150,000 | $145,000 | $173,000 |
| Other Inputs | |||
| Payment Days | 0 | 0 | 12 |
| Sales on Credit | $0 | $0 | $330,000 |
| Receivables Turnover | 0.00 | 0.00 | 4.13 |
2.3 Company Locations and Facilities
Oasis Juice is located on 1234 Main St.
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