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Jean's Tofu Delight

Executive Summary

Jean’s Tofu Delight has been a successful product brand in the city of Richmond for seven years. The company’s tofu pate has grown in sales by 15% each year, for the past three years, and is now available in over 100 store outlets in the greater Richmond area. Jean’s Tofu Delight will gross $580,000 in sales this year. This was generated from a initial investment of $100,000.

Jean’s Tofu Delight is planning to expand its operation to include distribution to stores within the northwest region.  Owner funding and internally generated cash flow will enable most of the expansion plan.   The company will also secure a $100,000 short-term loan.  Sales projections for the next three years are based on current sales success with the target customer base in Richmond.  Initial contacts have been made with retail outlets throughout the state and the potential target markets have been identified.

This plan will result in sales revenues growing to $1.1 million by the end of Year 2.

1.1 Mission

Jean’s Tofu Delight’s Mission is as follows:

  • Quality: Our tofu pate products are the highest quality, most nutritious food products…because we will accept nothing less.
  • Innovative: Our products have always been in the forefront of the health and nutrition wave. Innovative products, state of the art manufacturing, quality assurance and industry expertise are the bases for our past and future successes.
  • Integrity: Our customers depend on the quality of our tofu products. Our commitment to the highest standard is the foundation of our customers trust in Jean’s Tofu Delight. Delivering freshly made tofu pate to consumers depends on extensive cooperation and mutual reliance between supplier and retailer. We stand behind our products, our service and our word.

1.2 Objectives

The objective of Jean’s Tofu Delight is the following:

  • Create a regional sales staff.
  • Establish strong sales in the region’s five metro areas in Year 2.
  • Maintain tight control of cost and operation during expansion.

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