Justin Seafood Market
Market Analysis Summary
Tallahassee has a population of over 160,000 residents but the area receives thousands of day tourists each year. Justin Seafood Market is located in the busiest commercial section of Tallahassee with excellent foot traffic. Expanding the market’s storefront by 5,000 ft. will create an inviting environment for the public. The market’s interior design will focus on the motif of an open air fish market. We will advertise the market as a place where the public can get quality seafood at wholesale prices.
4.1 Market Segmentation
Justin Seafood Market is focused on two customer groups:
- Urban professional working downtown.
- Day tourists.
| Market Analysis | |||||||
| 2002 | 2003 | 2004 | 2005 | 2006 | |||
| Potential Customers | Growth | CAGR | |||||
| Urban Professionals | 10% | 30,000 | 33,000 | 36,300 | 39,930 | 43,923 | 10.00% |
| Day Tourists | 0% | 60,000 | 60,000 | 60,000 | 60,000 | 60,000 | 0.00% |
| Total | 3.66% | 90,000 | 93,000 | 96,300 | 99,930 | 103,923 | 3.66% |
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