Wholesale Food Business Plan

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Justin Seafood Market

Management Summary

Prior to beginning Justin Seafood Market, Bill Justin worked as an account manager for William’s Wholesale Foods and Wilson Seafood for ten years.  In his last position with Wilson Seafood, Bill developed an excellent network of fishing contacts in the Florida panhandle, generating sales in excess of $2 million annually. His strength has always been his customer relation skills.

Bill Justin has a BA in marketing from Florida State University.  His first position after graduation was as a shift manager with Johnson Seafood Restaurant.  In three years, he was promoted to the manager position.  During that time, Bill demonstrated the ability to effectively manage a large staff.

6.1 Personnel Plan

The personnel for Justin Seafood Market is as follows:

  • Manager;
  • Market staff (4 by year end);
  • Delivery crew (4 by year end);
  • Sales staff (4 by year end);
  • Cleanup crew (2);
Personnel Plan
2002 2003 2004
Manager $36,000 $38,000 $40,000
Market Staff (2-4) $71,750 $90,000 $96,000
Clean-up Crew (2) $45,600 $47,000 $49,000
Delivery Staff (2-4) $82,000 $102,000 $108,000
Sales Staff (3-4) $110,000 $130,000 $140,000
Total People 15 15 15
Total Payroll $345,350 $407,000 $433,000

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