TLC Wedding Consultants
Strategy and Implementation Summary
Our strategy is simple: we intend to provide our customers with a wide range of services custom tailored to their individual needs. Therefore, whether they require a complete package, or simply consulting on a particular service, we can help.
5.1 Competitive Edge
By aggregating a complete range of wedding services under one roof, TLC Wedding Consultants will offer its customers the ease of one-stop shopping. The company will leverage its owners’ expertise in planning such events to competitively position itself as a premier provider of wedding services. Both owners have very strong communication skills that will help develop the ‘buzz’ about the high quality of the services offered by TLC Wedding Consultants.
5.2 Sales Strategy
The company’s sales strategy will be based on the following elements:
- Advertising in the Yellow Pages – two inch by three inch ads describing the services will be placed in the local Yellow Pages.
- Placing advertisements in the local press, including The Register Guard, Eugene Weekly, The Oregon Daily Emerald.
- Developing affiliate relationships with other service providers (florists, hair stylists, caterers) that would receive a percentage of sales to the referred customers.
- Word of mouth referrals – generating sales leads in the local community through customer referrals.
| Sales Forecast | |||
| Year 1 | Year 2 | Year 3 | |
| Sales | |||
| Brides & Grooms | $54,200 | $65,040 | $71,544 |
| Family Members | $25,800 | $30,960 | $34,056 |
| Other | $15,300 | $18,360 | $20,196 |
| Total Sales | $95,300 | $114,360 | $125,796 |
| Direct Cost of Sales | Year 1 | Year 2 | Year 3 |
| Row 1 | $0 | $0 | $0 |
| Row 1 | $0 | $0 | $0 |
| Other | $0 | $0 | $0 |
| Subtotal Direct Cost of Sales | $0 | $0 | $0 |
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