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Sales Forecast
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sales
Retainer Consulting £7,000 £7,000 £7,000 £7,000 £14,000 £14,000 £14,000 £14,000 £14,000 £14,000 £14,000 £14,000
Project Consulting £0 £0 £10,000 £20,000 £30,000 £40,000 £20,000 £10,000 £30,000 £45,000 £50,000 £15,000
Market Research £0 £0 £0 £4,000 £8,000 £15,000 £10,000 £5,000 £20,000 £20,000 £20,000 £20,000
Strategic Reports £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Other £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Total Sales £7,000 £7,000 £17,000 £31,000 £52,000 £69,000 £44,000 £29,000 £64,000 £79,000 £84,000 £49,000
Direct Cost of Sales Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Retainer Consulting £2,500 £1,700 £1,700 £1,700 £1,700 £1,700 £1,700 £1,700 £1,700 £1,700 £1,700 £1,700
Project Consulting £0 £0 £700 £2,700 £3,000 £4,250 £2,250 £700 £3,000 £5,000 £6,250 £1,700
Market Research £0 £0 £0 £1,500 £4,000 £7,000 £4,000 £2,750 £9,500 £9,500 £9,500 £9,500
Strategic Reports £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Other £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Subtotal Direct Cost of Sales £2,500 £1,700 £2,400 £5,900 £8,700 £12,950 £7,950 £5,150 £14,200 £16,200 £17,450 £12,900
Personnel Plan
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Partners 140% £8,000 £8,000 £8,000 £8,000 £8,000 £8,000 £8,000 £8,000 £8,000 £8,000 £8,000 £8,000
Consultants 125% £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Editorial/graphic 120% £0 £0 £0 £0 £0 £0 £0 £0 £0 £4,000 £4,000 £4,000
VP Marketing 110% £0 £0 £0 £0 £0 £0 £0 £0 £3,500 £3,500 £3,500 £3,500
Sales people 110% £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Office Manager 110% £0 £0 £0 £0 £0 £0 £0 £0 £0 £1,750 £1,750 £1,750
Secretarial 110% £0 £0 £0 £0 £0 £0 £0 £0 £0 £1,750 £1,750 £1,750
Other 110% £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Other 0% £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Total People 3 3 3 3 3 3 3 3 5 7 7 7
Total Payroll £8,000 £8,000 £8,000 £8,000 £8,000 £8,000 £8,000 £8,000 £11,500 £19,000 £19,000 £19,000

General Assumptions
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Plan Month 1 2 3 4 5 6 7 8 9 10 11 12
Current Interest Rate 8.00% 8.00% 8.00% 8.00% 8.00% 8.00% 8.00% 8.00% 8.00% 8.00% 8.00% 8.00%
Long-term Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Tax Rate 30.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00%
Other 0 0 0 0 0 0 0 0 0 0 0 0

Pro Forma Profit and Loss
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sales £7,000 £7,000 £17,000 £31,000 £52,000 £69,000 £44,000 £29,000 £64,000 £79,000 £84,000 £49,000
Direct Cost of Sales £2,500 £1,700 £2,400 £5,900 £8,700 £12,950 £7,950 £5,150 £14,200 £16,200 £17,450 £12,900
Other £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Total Cost of Sales £2,500 £1,700 £2,400 £5,900 £8,700 £12,950 £7,950 £5,150 £14,200 £16,200 £17,450 £12,900
Gross Margin £4,500 £5,300 £14,600 £25,100 £43,300 £56,050 £36,050 £23,850 £49,800 £62,800 £66,550 £36,100
Gross Margin % 64.29% 75.71% 85.88% 80.97% 83.27% 81.23% 81.93% 82.24% 77.81% 79.49% 79.23% 73.67%
Expenses
Payroll £8,000 £8,000 £8,000 £8,000 £8,000 £8,000 £8,000 £8,000 £11,500 £19,000 £19,000 £19,000
Sales and Marketing and Other Expenses £9,050 £9,050 £9,050 £9,050 £9,050 £9,050 £9,050 £9,050 £9,050 £9,050 £9,050 £9,050
Depreciation £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Leased Equipment £300 £300 £300 £300 £300 £300 £300 £300 £300 £300 £300 £300
Utilities £750 £750 £750 £750 £750 £750 £750 £750 £750 £750 £750 £750
Insurance £300 £300 £300 £300 £300 £300 £300 £300 £300 £300 £300 £300
Rent £1,000 £1,000 £1,000 £1,000 £1,000 £1,000 £1,000 £1,000 £1,000 £1,000 £1,000 £1,000
Other £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Payroll Taxes (National Insurance, etc) 15% £1,120 £1,120 £1,120 £1,120 £1,120 £1,120 £1,120 £1,120 £1,610 £2,660 £2,660 £2,660
Other £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Total Operating Expenses £20,520 £20,520 £20,520 £20,520 £20,520 £20,520 £20,520 £20,520 £24,510 £33,060 £33,060 £33,060
Profit Before Interest and Taxes (£16,020) (£15,220) (£5,920) £4,580 £22,780 £35,530 £15,530 £3,330 £25,290 £29,740 £33,490 £3,040
EBITDA (£16,020) (£15,220) (£5,920) £4,580 £22,780 £35,530 £15,530 £3,330 £25,290 £29,740 £33,490 £3,040
Interest Expense £417 £417 £550 £550 £550 £617 £617 £617 £617 £617 £617 £617
Taxes Incurred (£4,931) (£3,909) (£1,618) £1,008 £5,558 £8,728 £3,728 £678 £6,168 £7,281 £8,218 £606
Net Profit (£11,506) (£11,728) (£4,853) £3,023 £16,673 £26,185 £11,185 £2,035 £18,505 £21,843 £24,655 £1,818
Net Profit/Sales -164.37% -167.54% -28.54% 9.75% 32.06% 37.95% 25.42% 7.02% 28.91% 27.65% 29.35% 3.71%

Pro Forma Cash Flow
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Cash Received
Cash from Operations
Cash Sales £5,250 £5,250 £12,750 £23,250 £39,000 £51,750 £33,000 £21,750 £48,000 £59,250 £63,000 £36,750
Cash from Receivables £0 £58 £1,750 £1,833 £4,367 £7,925 £13,142 £17,042 £10,875 £7,542 £16,125 £19,792
Subtotal Cash from Operations £5,250 £5,308 £14,500 £25,083 £43,367 £59,675 £46,142 £38,792 £58,875 £66,792 £79,125 £56,542
Additional Cash Received
Sales Tax, VAT, HST/GST Received 0.00% £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
New Current Borrowing £0 £0 £20,000 £0 £0 £10,000 £0 £0 £0 £0 £0 £0
New Other Liabilities (interest-free) £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
New Long-term Liabilities £50,000 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Sales of Other Current Assets £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Sales of Long-term Assets £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
New Investment Received £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Subtotal Cash Received £55,250 £5,308 £34,500 £25,083 £43,367 £69,675 £46,142 £38,792 £58,875 £66,792 £79,125 £56,542
Expenditures Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Expenditures from Operations
Cash Spending £8,000 £8,000 £8,000 £8,000 £8,000 £8,000 £8,000 £8,000 £11,500 £19,000 £19,000 £19,000
Bill Payments £700 £10,513 £10,832 £14,057 £20,223 £27,577 £34,482 £24,620 £19,466 £34,134 £38,230 £39,940
Subtotal Spent on Operations £8,700 £18,513 £18,832 £22,057 £28,223 £35,577 £42,482 £32,620 £30,966 £53,134 £57,230 £58,940
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Principal Repayment of Current Borrowing £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Other Liabilities Principal Repayment £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Long-term Liabilities Principal Repayment £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Purchase Other Current Assets £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Purchase Long-term Assets £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Dividends £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Subtotal Cash Spent £8,700 £18,513 £18,832 £22,057 £28,223 £35,577 £42,482 £32,620 £30,966 £53,134 £57,230 £58,940
Net Cash Flow £46,550 (£13,205) £15,668 £3,027 £15,144 £34,098 £3,660 £6,172 £27,909 £13,658 £21,895 (£2,398)
Cash Balance £71,550 £58,345 £74,013 £77,040 £92,184 £126,282 £129,942 £136,114 £164,023 £177,681 £199,575 £197,177
Pro Forma Balance Sheet
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Assets Starting Balances
Current Assets
Cash £25,000 £71,550 £58,345 £74,013 £77,040 £92,184 £126,282 £129,942 £136,114 £164,023 £177,681 £199,575 £197,177
Accounts Receivable £0 £1,750 £3,442 £5,942 £11,858 £20,492 £29,817 £27,675 £17,883 £23,008 £35,217 £40,092 £32,550
Other Current Assets £7,000 £7,000 £7,000 £7,000 £7,000 £7,000 £7,000 £7,000 £7,000 £7,000 £7,000 £7,000 £7,000
Total Current Assets £32,000 £80,300 £68,787 £86,955 £95,898 £119,676 £163,099 £164,617 £160,997 £194,031 £219,897 £246,667 £236,727
Long-term Assets
Long-term Assets £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Accumulated Depreciation £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Total Long-term Assets £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Total Assets £32,000 £80,300 £68,787 £86,955 £95,898 £119,676 £163,099 £164,617 £160,997 £194,031 £219,897 £246,667 £236,727
Liabilities and Capital Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Current Liabilities
Accounts Payable £350 £10,155 £10,370 £13,391 £19,312 £26,417 £33,655 £23,988 £18,333 £32,862 £36,886 £39,000 £27,243
Current Borrowing £0 £0 £0 £20,000 £20,000 £20,000 £30,000 £30,000 £30,000 £30,000 £30,000 £30,000 £30,000
Other Current Liabilities £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Subtotal Current Liabilities £350 £10,155 £10,370 £33,391 £39,312 £46,417 £63,655 £53,988 £48,333 £62,862 £66,886 £69,000 £57,243
Long-term Liabilities £0 £50,000 £50,000 £50,000 £50,000 £50,000 £50,000 £50,000 £50,000 £50,000 £50,000 £50,000 £50,000
Total Liabilities £350 £60,155 £60,370 £83,391 £89,312 £96,417 £113,655 £103,988 £98,333 £112,862 £116,886 £119,000 £107,243
Paid-in Capital £50,000 £50,000 £50,000 £50,000 £50,000 £50,000 £50,000 £50,000 £50,000 £50,000 £50,000 £50,000 £50,000
Retained Earnings (£18,350) (£18,350) (£18,350) (£18,350) (£18,350) (£18,350) (£18,350) (£18,350) (£18,350) (£18,350) (£18,350) (£18,350) (£18,350)
Earnings £0 (£11,506) (£23,233) (£28,086) (£25,063) (£8,391) £17,794 £28,979 £31,014 £49,519 £71,362 £96,017 £97,834
Total Capital £31,650 £20,144 £8,417 £3,564 £6,587 £23,259 £49,444 £60,629 £62,664 £81,169 £103,012 £127,667 £129,484
Total Liabilities and Capital £32,000 £80,300 £68,787 £86,955 £95,898 £119,676 £163,099 £164,617 £160,997 £194,031 £219,897 £246,667 £236,727
Net Worth £31,650 £20,144 £8,417 £3,564 £6,587 £23,259 £49,444 £60,629 £62,664 £81,169 £103,012 £127,667 £129,484

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