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Sales Forecast
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Unit Sales
Executive desk oak 15% 14 16 16 16 15 12 12 15 15 26 27 25
Executive desk cherry 5% 2 3 3 3 2 2 2 2 3 4 3 2
Other furniture oak 5% 3 4 4 4 3 3 3 4 4 4 5 4
Other furniture cherry 5% 0 1 0 0 0 1 0 1 1 1 1 1
Other 20% 1 0 0 1 1 0 1 0 0 1 1 0
Total Unit Sales 20 24 23 24 21 18 18 22 23 36 37 32
Unit Prices Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Executive desk oak £1,600.00 £1,600.00 £1,600.00 £1,600.00 £1,600.00 £1,600.00 £1,600.00 £1,600.00 £1,600.00 £1,600.00 £1,600.00 £1,600.00
Executive desk cherry £1,750.00 £1,750.00 £1,750.00 £1,750.00 £1,750.00 £1,750.00 £1,750.00 £1,750.00 £1,750.00 £1,750.00 £1,750.00 £1,750.00
Other furniture oak £900.00 £900.00 £900.00 £900.00 £900.00 £900.00 £900.00 £900.00 £900.00 £900.00 £900.00 £900.00
Other furniture cherry £1,000.00 £1,000.00 £1,000.00 £1,000.00 £1,000.00 £1,000.00 £1,000.00 £1,000.00 £1,000.00 £1,000.00 £1,000.00 £1,000.00
Other £2,500.00 £2,500.00 £2,500.00 £2,500.00 £2,500.00 £2,500.00 £2,500.00 £2,500.00 £2,500.00 £2,500.00 £2,500.00 £2,500.00
Sales
Executive desk oak £22,400 £25,600 £25,600 £25,600 £24,000 £19,200 £19,200 £24,000 £24,000 £41,600 £43,200 £40,000
Executive desk cherry £3,500 £5,250 £5,250 £5,250 £3,500 £3,500 £3,500 £3,500 £5,250 £7,000 £5,250 £3,500
Other furniture oak £2,700 £3,600 £3,600 £3,600 £2,700 £2,700 £2,700 £3,600 £3,600 £3,600 £4,500 £3,600
Other furniture cherry £0 £1,000 £0 £0 £0 £1,000 £0 £1,000 £1,000 £1,000 £1,000 £1,000
Other £2,500 £0 £0 £2,500 £2,500 £0 £2,500 £0 £0 £2,500 £2,500 £0
Total Sales £31,100 £35,450 £34,450 £36,950 £32,700 £26,400 £27,900 £32,100 £33,850 £55,700 £56,450 £48,100
Direct Unit Costs Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Executive desk oak 0.00% £400.00 £400.00 £400.00 £400.00 £400.00 £400.00 £400.00 £400.00 £400.00 £400.00 £400.00 £400.00
Executive desk cherry 0.00% £525.00 £525.00 £525.00 £525.00 £525.00 £525.00 £525.00 £525.00 £525.00 £525.00 £525.00 £525.00
Other furniture oak 0.00% £180.00 £180.00 £180.00 £180.00 £180.00 £180.00 £180.00 £180.00 £180.00 £180.00 £180.00 £180.00
Other furniture cherry 0.00% £300.00 £300.00 £300.00 £300.00 £300.00 £300.00 £300.00 £300.00 £300.00 £300.00 £300.00 £300.00
Other 0.00% £625.00 £625.00 £625.00 £625.00 £625.00 £625.00 £625.00 £625.00 £625.00 £625.00 £625.00 £625.00
Direct Cost of Sales
Executive desk oak £5,600 £6,400 £6,400 £6,400 £6,000 £4,800 £4,800 £6,000 £6,000 £10,400 £10,800 £10,000
Executive desk cherry £1,050 £1,575 £1,575 £1,575 £1,050 £1,050 £1,050 £1,050 £1,575 £2,100 £1,575 £1,050
Other furniture oak £540 £720 £720 £720 £540 £540 £540 £720 £720 £720 £900 £720
Other furniture cherry £0 £300 £0 £0 £0 £300 £0 £300 £300 £300 £300 £300
Other £625 £0 £0 £625 £625 £0 £625 £0 £0 £625 £625 £0
Subtotal Direct Cost of Sales £7,815 £8,995 £8,695 £9,320 £8,215 £6,690 £7,015 £8,070 £8,595 £14,145 £14,200 £12,070
Personnel Plan
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Production Personnel
Workshop manager 5% £2,500 £2,500 £2,500 £2,500 £2,500 £2,500 £2,500 £2,500 £2,500 £2,500 £2,500 £2,500
Assembly 5% £1,800 £1,800 £1,800 £1,800 £1,800 £1,800 £1,800 £1,800 £1,800 £1,800 £1,800 £1,800
Other £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Other £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Other £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Subtotal £4,300 £4,300 £4,300 £4,300 £4,300 £4,300 £4,300 £4,300 £4,300 £4,300 £4,300 £4,300
Sales and Marketing Personnel
Marketing manager 5% £4,000 £3,000 £3,000 £3,000 £3,000 £3,000 £3,000 £3,000 £3,000 £3,000 £3,000 £3,000
Name or title £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Name or title £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Other £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Subtotal £4,000 £3,000 £3,000 £3,000 £3,000 £3,000 £3,000 £3,000 £3,000 £3,000 £3,000 £3,000
General and Administrative Personnel
President 5% £4,000 £4,000 £4,000 £4,000 £4,000 £4,000 £4,000 £4,000 £4,000 £4,000 £4,000 £4,000
Name or title £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Name or title £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Other £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Subtotal £4,000 £4,000 £4,000 £4,000 £4,000 £4,000 £4,000 £4,000 £4,000 £4,000 £4,000 £4,000
Other Personnel
Design 5% £250 £250 £250 £250 £250 £250 £250 £250 £250 £250 £250 £250
Name or title £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Name or title £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Other £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Subtotal £250 £250 £250 £250 £250 £250 £250 £250 £250 £250 £250 £250
Total People 0 0 0 0 0 0 0 0 0 0 0 0
Total Payroll £12,550 £11,550 £11,550 £11,550 £11,550 £11,550 £11,550 £11,550 £11,550 £11,550 £11,550 £11,550

General Assumptions
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Plan Month 1 2 3 4 5 6 7 8 9 10 11 12
Current Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Long-term Interest Rate 9.00% 9.00% 9.00% 9.00% 9.00% 9.00% 9.00% 9.00% 9.00% 9.00% 9.00% 9.00%
Tax Rate 30.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00%
Other 0 0 0 0 0 0 0 0 0 0 0 0

Pro Forma Profit and Loss
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Sales £31,100 £35,450 £34,450 £36,950 £32,700 £26,400 £27,900 £32,100 £33,850 £55,700 £56,450 £48,100
Direct Cost of Sales £7,815 £8,995 £8,695 £9,320 £8,215 £6,690 £7,015 £8,070 £8,595 £14,145 £14,200 £12,070
Production Payroll £4,300 £4,300 £4,300 £4,300 £4,300 £4,300 £4,300 £4,300 £4,300 £4,300 £4,300 £4,300
Other £3,110 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Total Cost of Sales £15,225 £13,295 £12,995 £13,620 £12,515 £10,990 £11,315 £12,370 £12,895 £18,445 £18,500 £16,370
Gross Margin £15,875 £22,155 £21,455 £23,330 £20,185 £15,410 £16,585 £19,730 £20,955 £37,255 £37,950 £31,730
Gross Margin % 51.05% 62.50% 62.28% 63.14% 61.73% 58.37% 59.44% 61.46% 61.91% 66.89% 67.23% 65.97%
Operating Expenses
Sales and Marketing Expenses
Sales and Marketing Payroll £4,000 £3,000 £3,000 £3,000 £3,000 £3,000 £3,000 £3,000 £3,000 £3,000 £3,000 £3,000
Miscellaneous £200 £200 £200 £200 £200 £200 £200 £200 £200 £200 £200 £200
Advertising/Promotion £8,000 £8,000 £0 £8,000 £8,000 £0 £8,000 £8,000 £0 £8,000 £8,000 £0
Events £0 £750 £0 £0 £3,000 £0 £0 £0 £0 £2,500 £0 £0
Public Relations £0 £250 £0 £0 £500 £0 £0 £0 £0 £0 £0 £0
Travel £0 £500 £0 £0 £2,000 £0 £500 £0 £0 £1,500 £0 £0
Total Sales and Marketing Expenses £12,200 £12,700 £3,200 £11,200 £16,700 £3,200 £11,700 £11,200 £3,200 £15,200 £11,200 £3,200
Sales and Marketing % 39.23% 35.83% 9.29% 30.31% 51.07% 12.12% 41.94% 34.89% 9.45% 27.29% 19.84% 6.65%
General and Administrative Expenses
General and Administrative Payroll £4,000 £4,000 £4,000 £4,000 £4,000 £4,000 £4,000 £4,000 £4,000 £4,000 £4,000 £4,000
Sales and Marketing and Other Expenses £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Depreciation £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £1,000
Depreciation £125 £125 £125 £125 £125 £125 £125 £125 £125 £125 £125 £125
Utilities £200 £200 £200 £200 £200 £200 £200 £200 £200 £200 £200 £200
Insurance £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £500
Rent £300 £300 £300 £300 £300 £300 £300 £300 £300 £300 £300 £300
Other £100 £100 £100 £100 £100 £100 £100 £100 £100 £100 £100 £100
Payroll Taxes 15% £1,883 £1,733 £1,733 £1,733 £1,733 £1,733 £1,733 £1,733 £1,733 £1,733 £1,733 £1,733
Other General and Administrative Expenses £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Total General and Administrative Expenses £6,608 £6,458 £6,458 £6,458 £6,458 £6,458 £6,458 £6,458 £6,458 £6,458 £6,458 £7,958
General and Administrative % 21.25% 18.22% 18.74% 17.48% 19.75% 24.46% 23.15% 20.12% 19.08% 11.59% 11.44% 16.54%
Other Expenses:
Other Payroll £250 £250 £250 £250 £250 £250 £250 £250 £250 £250 £250 £250
Consultants £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Contract/Consultants £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Total Other Expenses £250 £250 £250 £250 £250 £250 £250 £250 £250 £250 £250 £250
Other % 0.80% 0.71% 0.73% 0.68% 0.76% 0.95% 0.90% 0.78% 0.74% 0.45% 0.44% 0.52%
Total Operating Expenses £19,058 £19,408 £9,908 £17,908 £23,408 £9,908 £18,408 £17,908 £9,908 £21,908 £17,908 £11,408
Profit Before Interest and Taxes (£3,183) £2,748 £11,548 £5,423 (£3,223) £5,503 (£1,823) £1,823 £11,048 £15,348 £20,043 £20,323
EBITDA (£3,183) £2,748 £11,548 £5,423 (£3,223) £5,503 (£1,823) £1,823 £11,048 £15,348 £20,043 £21,323
Interest Expense £625 £667 £667 £708 £667 £625 £625 £667 £708 £875 £958 £958
Taxes Incurred (£1,142) £520 £2,720 £1,179 (£972) £1,219 (£612) £289 £2,585 £3,618 £4,771 £4,841
Net Profit (£2,665) £1,561 £8,161 £3,536 (£2,917) £3,658 (£1,836) £867 £7,754 £10,854 £14,313 £14,523
Net Profit/Sales -8.57% 4.40% 23.69% 9.57% -8.92% 13.86% -6.58% 2.70% 22.91% 19.49% 25.36% 30.19%

Pro Forma Cash Flow
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Cash Received
Cash from Operations
Cash Sales £23,325 £26,588 £25,838 £27,713 £24,525 £19,800 £20,925 £24,075 £25,388 £41,775 £42,338 £36,075
Cash from Receivables £13,803 £14,062 £7,811 £8,854 £8,633 £9,202 £8,123 £6,613 £7,010 £8,040 £8,645 £13,931
Subtotal Cash from Operations £37,128 £40,649 £33,649 £36,567 £33,158 £29,002 £29,048 £30,688 £32,398 £49,815 £50,982 £50,006
Additional Cash Received
Sales Tax, VAT, HST/GST Received 0.00% £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
New Current Borrowing £75,000 £5,000 £0 £5,000 £0 £0 £0 £5,000 £5,000 £20,000 £10,000 £0
New Other Liabilities (interest-free) £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
New Long-term Liabilities £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Sales of Other Current Assets £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Sales of Long-term Assets £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
New Investment Received £0 £25,000 £0 £0 £0 £0 £0 £0 £25,000 £0 £0 £0
Subtotal Cash Received £112,128 £70,649 £33,649 £41,567 £33,158 £29,002 £29,048 £35,688 £62,398 £69,815 £60,982 £50,006
Expenditures Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Expenditures from Operations
Cash Spending £12,550 £11,550 £11,550 £11,550 £11,550 £11,550 £11,550 £11,550 £11,550 £11,550 £11,550 £11,550
Bill Payments £11,821 £19,044 £23,217 £14,708 £22,505 £22,519 £9,962 £18,585 £20,549 £15,863 £38,572 £30,250
Subtotal Spent on Operations £24,371 £30,594 £34,767 £26,258 £34,055 £34,069 £21,512 £30,135 £32,099 £27,413 £50,122 £41,800
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Principal Repayment of Current Borrowing £0 £0 £0 £0 £5,000 £5,000 £0 £0 £0 £0 £0 £0
Other Liabilities Principal Repayment £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Long-term Liabilities Principal Repayment £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Purchase Other Current Assets £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Purchase Long-term Assets £0 £25,000 £0 £0 £0 £0 £0 £0 £25,000 £0 £0 £0
Dividends £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Subtotal Cash Spent £24,371 £55,594 £34,767 £26,258 £39,055 £39,069 £21,512 £30,135 £57,099 £27,413 £50,122 £41,800
Net Cash Flow £87,757 £15,056 (£1,118) £15,309 (£5,897) (£10,067) £7,536 £5,553 £5,298 £42,401 £10,860 £8,206
Cash Balance £89,195 £104,250 £103,132 £118,441 £112,545 £102,478 £110,014 £115,566 £120,865 £163,266 £174,126 £182,332
Pro Forma Balance Sheet
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Assets Starting Balances
Current Assets
Cash £1,438 £89,195 £104,250 £103,132 £118,441 £112,545 £102,478 £110,014 £115,566 £120,865 £163,266 £174,126 £182,332
Accounts Receivable £27,605 £21,578 £16,378 £17,180 £17,563 £17,105 £14,503 £13,355 £14,768 £16,220 £22,105 £27,573 £25,667
Inventory £10,141 £7,815 £8,995 £8,695 £9,320 £8,215 £6,690 £7,015 £8,070 £8,595 £14,145 £14,200 £12,070
Other Current Assets £2,375 £2,375 £2,375 £2,375 £2,375 £2,375 £2,375 £2,375 £2,375 £2,375 £2,375 £2,375 £2,375
Total Current Assets £41,559 £120,962 £131,999 £131,382 £147,699 £140,239 £126,046 £132,759 £140,779 £148,055 £201,892 £218,274 £222,444
Long-term Assets
Long-term Assets £3,210 £3,210 £28,210 £28,210 £28,210 £28,210 £28,210 £28,210 £28,210 £53,210 £53,210 £53,210 £53,210
Accumulated Depreciation £1,720 £1,720 £1,720 £1,720 £1,720 £1,720 £1,720 £1,720 £1,720 £1,720 £1,720 £1,720 £2,720
Total Long-term Assets £1,490 £1,490 £26,490 £26,490 £26,490 £26,490 £26,490 £26,490 £26,490 £51,490 £51,490 £51,490 £50,490
Total Assets £43,049 £122,452 £158,489 £157,872 £174,189 £166,729 £152,536 £159,249 £167,269 £199,545 £253,382 £269,764 £272,934
Liabilities and Capital Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Current Liabilities
Accounts Payable £11,191 £18,260 £22,735 £13,958 £21,740 £22,196 £9,345 £17,894 £20,047 £14,568 £37,551 £29,620 £18,267
Current Borrowing £0 £75,000 £80,000 £80,000 £85,000 £80,000 £75,000 £75,000 £80,000 £85,000 £105,000 £115,000 £115,000
Other Current Liabilities £1,803 £1,803 £1,803 £1,803 £1,803 £1,803 £1,803 £1,803 £1,803 £1,803 £1,803 £1,803 £1,803
Subtotal Current Liabilities £12,994 £95,063 £104,538 £95,761 £108,543 £103,999 £86,148 £94,697 £101,850 £101,371 £144,354 £146,423 £135,070
Long-term Liabilities £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Total Liabilities £12,994 £95,063 £104,538 £95,761 £108,543 £103,999 £86,148 £94,697 £101,850 £101,371 £144,354 £146,423 £135,070
Paid-in Capital £4,500 £4,500 £29,500 £29,500 £29,500 £29,500 £29,500 £29,500 £29,500 £54,500 £54,500 £54,500 £54,500
Retained Earnings £13,100 £25,555 £25,555 £25,555 £25,555 £25,555 £25,555 £25,555 £25,555 £25,555 £25,555 £25,555 £25,555
Earnings £12,455 (£2,665) (£1,105) £7,056 £10,592 £7,675 £11,333 £9,497 £10,364 £18,119 £28,973 £43,286 £57,809
Total Capital £30,055 £27,390 £53,950 £62,111 £65,647 £62,730 £66,388 £64,552 £65,419 £98,174 £109,028 £123,341 £137,864
Total Liabilities and Capital £43,049 £122,452 £158,489 £157,872 £174,189 £166,729 £152,536 £159,249 £167,269 £199,545 £253,382 £269,764 £272,934
Net Worth £30,055 £27,390 £53,950 £62,111 £65,647 £62,730 £66,388 £64,552 £65,419 £98,173 £109,028 £123,341 £137,864