Bryan's Tutoring Service

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Tutoring Service Business Plan

Executive Summary

Bryan's Tutoring Service is an Oregon-based company that offers tutoring services for a wide variety of subjects. The company is currently a sole proprietorship, however the business plans to change its organizational form to an Oregon-based LLC within the next year or two.

Bryan's Tutoring Service was founded by Bryan Thomas while Bryan was attending Atkinson Graduate School of Management. Although the company has informally existed for the last two years, operations have been informal, picking up students here and there. While it has filled some of Bryan's spare time, he is now ready to concentrate on developing this business into a more efficient source of revenue while retaining the joy of teaching that attracted Bryan to the business. The first step of this transformation is the writing of a business plan. This plan is being used as an internal document to assist in the development of the business. Bryan's Tutoring Service operates with very low overhead, therefore Bryan's Tutoring Service will not be seeking capital for operations.

The Market
Bryan's Tutoring Service has identified several target market segments that will be pursued. The largest segment is the Willamette business students. Bryan has close relationships with most of the professors of the business program, allowing Bryan to tailor the tutoring to the specific course material as well as receive referrals from said professors. Within this market segment there will be three subgroups: quantitative clients, non-quantitative clients, and international students. Bryan's Tutoring Service will also serve undergraduate students from Willamette and the surrounding colleges.

The Services
Bryan's Tutoring Service offers a wide range of academic subjects. Sessions can be set up as private or students may form groups for tutoring. Private sessions offer intense individual assistance, but groups sessions can also be beneficial with decreased economic costs and the use of team-based approach that the business program encourages. For The Atkinson-based courses, Bryan's Tutoring Service offers an extensive collection of past exams which are invaluable for teaching the material and for exam preparation. For all students, Bryan's Tutoring Service uses the Systematic Analysis Framework (SAF). This unique problem solving approach taught to students provides a system to approach all topics that they encounter in school. This system seeks to provide the student with a way in which they can better solve their own queries. This system differs from most tutors who are primarily concerned with answering the students immediate questions and not concerned with providing the students with basic problem solving skills for future applications.

Bryan's Tutoring Service will be lead by Bryan Thomas. Bryan brings a wealth of academic excellence as well as a proven record of tutoring. Bryan first began tutoring at a large language school. It was this experience that provided Bryan with the insight that he enjoyed and excelled at tutoring. While Bryan attending Willamette University's Atkinson Graduate School of Management he informally began tutoring students. During Bryan's second year in the business program, the school hired him to be a tutor for the first year students. This provided Bryan with incredible insight into the specific course work at Atkinson as he worked hand in hand with the professors preparing the students for the course work and exams.

Bryan's Tutoring Service is a home-based tutoring business that offers a wide range of tutoring services. Due to Bryan's expertise, professor networking connections, and low overhead, Bryan's Tutoring Service will realize good revenue and profits the years of this plan.

1.1 Mission

Bryan's Tutoring Service exists to help students. We take a unique and innovative approach to teaching that helps students connect with the subject matter they need to master. Through personalized and focussed teaching processes, our students develop the tools they need for ongoing success in their fields of study. Our success depends on our attention to the needs of our clients and truly helping them achieve - we don't succeed unless our clients succeed.

1.2 Keys to Success

  1. Developing methods of approaching subjects that helps students get their minds around challenging concepts.
  2. Creating excellent word of mouth promotion of services - clients sell services to other students.
  3. Truly listening to clients' needs and diagnosing where their understanding of concepts is breaking down.

1.3 Objectives

  1. Generate five informal contracts/referrals with Willamette business school professors.
  2. Increase revenue steadily from Year 1 through Year 3.
  3. Achieve full hourly capacity by 1st quarter, Year 2.

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