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Tourism Website Services Business Plan

Appendix

Sales Forecast
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Unit Sales
Large resorts 0% 0 1 1 2 2 2 5 5 5 6 6 6
Smaller resorts 0% 3 3 5 8 8 8 8 8 8 10 10 10
Other travel destinations 0% 3 3 5 6 6 6 6 6 6 8 8 8
Total Unit Sales 6 7 11 16 16 16 19 19 19 24 24 24
Unit Prices Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Large resorts $8,350.00 $8,350.00 $8,350.00 $8,350.00 $8,350.00 $8,350.00 $8,350.00 $8,350.00 $8,350.00 $8,350.00 $8,350.00 $8,350.00
Smaller resorts $3,000.00 $3,000.00 $3,000.00 $3,000.00 $3,000.00 $3,000.00 $3,000.00 $3,000.00 $3,000.00 $3,000.00 $3,000.00 $3,000.00
Other travel destinations $2,000.00 $2,000.00 $2,000.00 $2,000.00 $2,000.00 $2,000.00 $2,000.00 $2,000.00 $2,000.00 $2,000.00 $2,000.00 $2,000.00
Sales
Large resorts $0 $8,350 $8,350 $16,700 $16,700 $16,700 $41,750 $41,750 $41,750 $50,100 $50,100 $50,100
Smaller resorts $9,000 $9,000 $15,000 $24,000 $24,000 $24,000 $24,000 $24,000 $24,000 $30,000 $30,000 $30,000
Other travel destinations $6,000 $6,000 $10,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $16,000 $16,000 $16,000
Total Sales $15,000 $23,350 $33,350 $52,700 $52,700 $52,700 $77,750 $77,750 $77,750 $96,100 $96,100 $96,100
Direct Unit Costs Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Large resorts 0.00% $3,000.00 $3,000.00 $3,000.00 $3,000.00 $3,000.00 $3,000.00 $3,000.00 $3,000.00 $3,000.00 $3,000.00 $3,000.00 $3,000.00
Smaller resorts 0.00% $1,500.00 $1,500.00 $1,500.00 $1,500.00 $1,500.00 $1,500.00 $1,500.00 $1,500.00 $1,500.00 $1,500.00 $1,500.00 $1,500.00
Other travel destinations 0.00% $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00
Direct Cost of Sales
Large resorts $0 $3,000 $3,000 $6,000 $6,000 $6,000 $15,000 $15,000 $15,000 $18,000 $18,000 $18,000
Smaller resorts $4,500 $4,500 $7,500 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $15,000 $15,000 $15,000
Other travel destinations $3,000 $3,000 $5,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $8,000 $8,000 $8,000
Subtotal Direct Cost of Sales $7,500 $10,500 $15,500 $24,000 $24,000 $24,000 $33,000 $33,000 $33,000 $41,000 $41,000 $41,000
Personnel Plan
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Carolyn 0% $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000
Jerry 0% $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000
Office assistant 0% $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500
Bookkeeper 0% $0 $0 $0 $0 $0 $0 $1,500 $1,500 $1,500 $3,000 $3,000 $3,000
Account manager 0% $0 $0 $0 $1,500 $1,500 $1,500 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000
Account manager 0% $1,500 $1,500 $1,500 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000
Account manager 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $1,500 $1,500 $1,500
Production manager 0% $0 $0 $0 $0 $0 $0 $1,250 $1,250 $1,250 $3,000 $3,000 $3,000
Production assistant 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $1,500 $1,500 $1,500
Sales and marketing manager 0% $0 $0 $0 $0 $0 $0 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000
Sales and marketing assistant 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $1,500 $1,500 $1,500
Total People 4 4 4 5 5 5 8 8 8 11 11 11
Total Payroll $6,000 $6,000 $6,000 $8,000 $8,000 $8,000 $14,250 $14,250 $14,250 $22,000 $22,000 $22,000
General Assumptions
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Plan Month 1 2 3 4 5 6 7 8 9 10 11 12
Current Interest Rate 12.00% 12.00% 12.00% 12.00% 12.00% 12.00% 12.00% 12.00% 12.00% 12.00% 12.00% 12.00%
Long-term Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Tax Rate 30.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00%
Other 0 0 0 0 0 0 0 0 0 0 0 0
Pro Forma Profit and Loss
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sales $15,000 $23,350 $33,350 $52,700 $52,700 $52,700 $77,750 $77,750 $77,750 $96,100 $96,100 $96,100
Direct Cost of Sales $7,500 $10,500 $15,500 $24,000 $24,000 $24,000 $33,000 $33,000 $33,000 $41,000 $41,000 $41,000
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Cost of Sales $7,500 $10,500 $15,500 $24,000 $24,000 $24,000 $33,000 $33,000 $33,000 $41,000 $41,000 $41,000
Gross Margin $7,500 $12,850 $17,850 $28,700 $28,700 $28,700 $44,750 $44,750 $44,750 $55,100 $55,100 $55,100
Gross Margin % 50.00% 55.03% 53.52% 54.46% 54.46% 54.46% 57.56% 57.56% 57.56% 57.34% 57.34% 57.34%
Expenses
Payroll $6,000 $6,000 $6,000 $8,000 $8,000 $8,000 $14,250 $14,250 $14,250 $22,000 $22,000 $22,000
Sales and Marketing and Other Expenses $14,000 $14,000 $14,000 $21,000 $21,000 $21,000 $15,200 $26,000 $26,000 $26,000 $26,000 $26,000
Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Leased Equipment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Utilities $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500
Insurance $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150
Rent $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500
Payroll Taxes 15% $900 $900 $900 $1,200 $1,200 $1,200 $2,138 $2,138 $2,138 $3,300 $3,300 $3,300
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Operating Expenses $23,550 $23,550 $23,550 $32,850 $32,850 $32,850 $34,738 $45,538 $45,538 $54,450 $54,450 $54,450
Profit Before Interest and Taxes ($16,050) ($10,700) ($5,700) ($4,150) ($4,150) ($4,150) $10,013 ($788) ($788) $650 $650 $650
EBITDA ($16,050) ($10,700) ($5,700) ($4,150) ($4,150) ($4,150) $10,013 ($788) ($788) $650 $650 $650
Interest Expense $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000
Taxes Incurred $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Net Profit ($17,050) ($11,700) ($6,700) ($5,150) ($5,150) ($5,150) $9,013 ($1,788) ($1,788) ($350) ($350) ($350)
Net Profit/Sales -113.67% -50.11% -20.09% -9.77% -9.77% -9.77% 11.59% -2.30% -2.30% -0.36% -0.36% -0.36%
Pro Forma Cash Flow
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Cash Received
Cash from Operations
Cash Sales $6,000 $9,340 $13,340 $21,080 $21,080 $21,080 $31,100 $31,100 $31,100 $38,440 $38,440 $38,440
Cash from Receivables $0 $300 $9,167 $14,210 $20,397 $31,620 $31,620 $32,121 $46,650 $46,650 $47,017 $57,660
Subtotal Cash from Operations $6,000 $9,640 $22,507 $35,290 $41,477 $52,700 $62,720 $63,221 $77,750 $85,090 $85,457 $96,100
Additional Cash Received
Sales Tax, VAT, HST/GST Received 0.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Other Liabilities (interest-free) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Investment Received $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Received $6,000 $9,640 $22,507 $35,290 $41,477 $52,700 $62,720 $63,221 $77,750 $85,090 $85,457 $96,100
Expenditures Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Expenditures from Operations
Cash Spending $6,000 $6,000 $6,000 $8,000 $8,000 $8,000 $14,250 $14,250 $14,250 $22,000 $22,000 $22,000
Bill Payments $50,868 $26,150 $29,217 $34,577 $49,850 $49,850 $50,005 $54,848 $65,288 $65,593 $74,450 $74,450
Subtotal Spent on Operations $56,868 $32,150 $35,217 $42,577 $57,850 $57,850 $64,255 $69,098 $79,538 $87,593 $96,450 $96,450
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Principal Repayment of Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Long-term Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Spent $56,868 $32,150 $35,217 $42,577 $57,850 $57,850 $64,255 $69,098 $79,538 $87,593 $96,450 $96,450
Net Cash Flow ($50,868) ($22,510) ($12,710) ($7,287) ($16,373) ($5,150) ($1,535) ($5,877) ($1,788) ($2,503) ($10,993) ($350)
Cash Balance $316,632 $294,122 $281,412 $274,125 $257,752 $252,602 $251,068 $245,191 $243,404 $240,901 $229,908 $229,558
Pro Forma Balance Sheet
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Assets Starting Balances
Current Assets
Cash $367,500 $316,632 $294,122 $281,412 $274,125 $257,752 $252,602 $251,068 $245,191 $243,404 $240,901 $229,908 $229,558
Accounts Receivable $0 $9,000 $22,710 $33,553 $50,963 $62,186 $62,186 $77,216 $91,745 $91,745 $102,755 $113,398 $113,398
Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Current Assets $367,500 $325,632 $316,832 $314,965 $325,088 $319,938 $314,788 $328,284 $336,936 $335,149 $343,656 $343,306 $342,956
Long-term Assets
Long-term Assets $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000
Accumulated Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Long-term Assets $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000
Total Assets $387,500 $345,632 $336,832 $334,965 $345,088 $339,938 $334,788 $348,284 $356,936 $355,149 $363,656 $363,306 $362,956
Liabilities and Capital Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Current Liabilities
Accounts Payable $50,000 $25,182 $28,082 $32,915 $48,188 $48,188 $48,188 $52,671 $63,111 $63,111 $71,968 $71,968 $71,968
Current Borrowing $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000
Other Current Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Current Liabilities $150,000 $125,182 $128,082 $132,915 $148,188 $148,188 $148,188 $152,671 $163,111 $163,111 $171,968 $171,968 $171,968
Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Liabilities $150,000 $125,182 $128,082 $132,915 $148,188 $148,188 $148,188 $152,671 $163,111 $163,111 $171,968 $171,968 $171,968
Paid-in Capital $300,000 $300,000 $300,000 $300,000 $300,000 $300,000 $300,000 $300,000 $300,000 $300,000 $300,000 $300,000 $300,000
Retained Earnings ($62,500) ($62,500) ($62,500) ($62,500) ($62,500) ($62,500) ($62,500) ($62,500) ($62,500) ($62,500) ($62,500) ($62,500) ($62,500)
Earnings $0 ($17,050) ($28,750) ($35,450) ($40,600) ($45,750) ($50,900) ($41,888) ($43,675) ($45,463) ($45,813) ($46,163) ($46,513)
Total Capital $237,500 $220,450 $208,750 $202,050 $196,900 $191,750 $186,600 $195,613 $193,825 $192,038 $191,688 $191,338 $190,988
Total Liabilities and Capital $387,500 $345,632 $336,832 $334,965 $345,088 $339,938 $334,788 $348,284 $356,936 $355,149 $363,656 $363,306 $362,956
Net Worth $237,500 $220,450 $208,750 $202,050 $196,900 $191,750 $186,600 $195,613 $193,825 $192,038 $191,688 $191,338 $190,988
Spanish Resources tourism website services business plan appendix. Spanish Resources will use its marketing resources to provide website design and overall Web strategy for resort operators and other tourist destinations in Mexico.