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Spanish Resources

Management Summary

At the end of the first year of operation, the company will have eleven employees. Of these, two of whom will be founders and two of whom will be managers (yet to be hired). The plan also includes three account managers, a bookkeeper, and three administrative assistants.

Carolyn’s general responsibilities will be: overseeing client relationships, supervising all cultural and linguistic issues, and insuring that the final design meets the customer’s expectations.

Carolyn will also provide overall management for the company by supervising the sales and marketing manager and the production manager (yet to be hired).

Carolyn was born in Mexico City and grew up completely bilingual and bicultural. She has an undergrad degree from the University of Notre Dame and a masters in Spanish and education from the University of Connecticut. She has had the wonderful opportunity of working as director of human resources for Palo Alto Software, Inc.. In that role Carolyn has gained experience hiring, training and managing people.

Jerry’s overall responsibilities will include: finance, legal, accounting, and general business guidance. Jerry will also negotiate and oversee the partnering relationships with Web design firms.

Jerry has been a founder or cofounder of six businesses including Spanish Resources. One of his companies, Intertrust Technologies Corp, is publicly traded on the NASDAQ exchange. He has thirteen years experience in all areas of general business including technology, management, finance, legal and general administrative functions.

The sales and marketing manager will report to Carolyn and be responsible for overseeing both the account managers in sales and the company’s marketing efforts.

The marketing activities will involve extensive contact with the press, as well as overseeing outside contractors for the development of sales collateral and other materials. The sales and marketing manager will also be responsible for developing corporate identity materials.

The account managers serve a dual role: they provide the direct sales force as well as a point of customer care after the sale. The first account manager will be located in Mexico to provide the cultural familiarity necessary to make sales. The account managers report to the sales and marketing manager.

The production manager will oversee the day to day flow of information between customers, Spanish Resources, and the outside Web design firms. The production manger will insure that the high-level design is carried out, that production schedules are met, and that standards of quality are maintained. The production manager reports to Carolyn.

6.1 Personnel Plan

The initial team consists of the founders, Carolyn and Jerry, an office assistant and an account manager.

Carolyn and Jerry will be production, sales and marketing management for the initial team. After the reference accounts are established, the team will be expanded to include a half-time bookkeeper, a second account manger, and both the sales and marketing manager and the production manager.

As sales ramp up, the bookkeeper will move to full time, and an additional account manager will be added as well as assistants for both the sales and marketing manager and the production manager.

Personnel Plan
Year 1 Year 2 Year 3
Carolyn $24,000 $28,000 $30,000
Jerry $12,000 $26,000 $28,000
Office assistant $18,000 $20,000 $22,000
Bookkeeper $13,500 $26,000 $32,000
Account manager $16,500 $27,000 $30,000
Account manager $22,500 $26,500 $29,000
Account manager $4,500 $24,000 $2,700
Production manager $12,750 $33,000 $36,000
Production assistant $4,500 $20,000 $22,000
Sales and marketing manager $18,000 $36,000 $39,000
Sales and marketing assistant $4,500 $20,000 $22,000
Total People 11 17 18
Total Payroll $150,750 $286,500 $292,700