Themed Restaurant Business Plan

The Menu

Fresh, home-made and simple is the Full of Bologna message.  The current popularity of fresh and healthy eating is exciting for customers.  Our low-carb, low-fat or no-fat and low-calorie offerings, such as our gourmet vegetarian lasagna, will be stunning and amazing while offering full and robust flavor.  This is in keeping with the number one trend cited by the National Restaurant Association (NRA) 2005 Report.  We also will key in on high flavor, bold and spicy tones as cited as the number three trend. The number two is Ethnic food so Italian remains at the top.

Our selection of gourmet iced and hot teas or coffees along with lattes, cappucinos and espressos will resound strongly within the NRA study as these were mentioned as trends number four and ten.

Our specialty Italian and Mediterranean sandwiches, like the famous Italian Huge Plate Muffelata, will be home run hits across the board.  Our hand-made breads fresh from the kitchen will astound diners when they accompany meals and as sandwiches.  Our previous successes with Salami, Provolone and Italian Style Ham and Balsamic Vinegar/Olive Oil Remoulade Wrap or our Fried Chicken Caesar Wrap will meet with the NRA’s predicted desires for “wraps” cited under hot trend number six–gourmet sandwiches, and nine–wraps.  We also showcase an exquisite hand-made demi roll with goat cheese and roasted peppers and vegetables.  This mini sandwich is served with fresh sliced pomodoro tomatoes and crisp Boston or Romaine lettuce.    

Hot trend items number seven–seafood, and eight–comfort foods will also be addressed with our wonderful fish and seafood dishes that play into exotic spice and flavor profiles.  Some examples of these include our Spinach Stuffed, Fresh Atlantic Flounder with Roasted Red Pepper Cream Sauce and Pesto Dots.  We stuff this with our own hand reduced, fresh spinach leaves in a double chicken broth and then mix in Italian bread crumbs and lemon.  The heartiness of this dish plays towards the noted comfort foods cycle as does our Huge Italian Meatballs (baseball sized) over Spaghetti, Handmade Po Valley Oven Meatloaf with Tomato Sauce and Garlic Mashed Potatoes or Prosciutto and Peas in Fresh Cream over Spinach Linguini.

Our food products will be fresh and of the finest quality, prepared with sensitivity and care on the premises. Full of Bologna will change the “specials” on the menu every 3-4 months, but we’ll keep ‘Your Favorites.’   

Our wine list will be modest in size and primarily focused on wines from Italy, France and California.  Approximately 25% will be exclusively available by the glass and the remaining labels will be available by the bottle.

We will also feature a moderate international beer selection on tap and in bottles.  These will be exclusively dominated by Belgian and Italian beers.  We will develop our own micro brewery, offering several of our own beers.  The comfortable softly-lit bar features a comprehensive selection of the finest Vodkas, homemade Italian apertifs and digestifs (like Lemoncello) and single malt Scotches as well as all of the other favorites.  We will offer a number of Campari specialties. 

During the busy summer months customers can also sit outside on our patio and we will offer a special summer menu, featuring lighter fare, exotic drinks, and non-alcoholic offerings.  The patio and garden setting will be a fun and casual atmosphere for the summer crowd. 

We will offer a three course ‘business lunch’ prix fixe and a three course dinner prix fixe in addition to the regular menu.  We will be open 7 days a week serving lunch Monday – Friday 10:30 AM – 2:30 PM and dinner Sunday – Thursday, between 5 PM – 10 PM.  Friday and Saturday Dinner 5 PM – 11 PM.  The lounge will be open until 2 AM Friday and Saturday.  Sunday – Thursday the lounge will stay open till 12 AM.  Saturday and Sunday we will serve brunch between 11 AM – 3 PM.

The Atmosphere

Full of Bologna, A Taste of North Italy will be in the old bank building at The Greensward in Niceburb and will feature a Renaissance Era Carriage parked out front.  The entire inside decor will be that of the Italian High Renaissance, with the host and wait staff in period costumes.

When you walk into Full of Bologna you will hear the, melodic, expressive tunes, and madrigal singing of Renaissance Italy.  The green and white checkered floors off to the side contrast with the classy dark green rugs in the stronghold middle of this powerful and foreboding bank building.  Everything one looks at or touches evokes feelings of the High Renaissance, when Italy was the center of European revival of classic culture, modern science, world exploration and the new individual expression in literature, music and art.

For busy people in today’s hassled world and for the hundreds of thousands of vacationers each week who need to escape from this time and place, Full of Bologna offers an amazing diversion from life.  Unlike so many other restaurants – Full of Bologna goes beyond excellent decorating, expected menu items and regular themes.  Although a lot of the theme restaurants look great inside, the food is good and the menu matches the theme – Full of Bologna brings history alive, reversed back in time, where talking with anyone or listening to 1300s music is all part of living within that time. 

Style of Service

Service is smart and quick with friendliness and unprecedented standards of kindness.  This attitude is exuded and demonstrated first and foremost by Fluno Gorgonzola as if he was still working at the White House.  We will leave the customer overwhelmed by value, hospitality and a sense that the norms of dining out have been broken.  To reinforce the customer’s perception of value, Full of Bologna will strive for consistency.  Consistency provides patrons with a sense of assurance according to the National Restaurant Association.  Service begins within our minds with immediate recognition upon entry into our restaurant (customers are considered “guests,” at Full of Bologna).  The management and servers will handle every detail to make the customer’s special evening even more special!  All this and our great atmosphere will make customers want to come back again and again!