Telemarketing Consultants Business Plan

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Roth & Calder Telemarketing Professionals, Inc.


Roth & Calder offers a complete, custom telemarketing campaign. The most common telemarketing campaigns are for the following purposes:

  • Generate sales leads
  • Set appointments
  • Market research
  • Surveys (including statistical analysis and political surveys)
  • Driving eyeballs to websites
  • Trial subscriptions
  • Database or mailing list information
  • Business development
  • Point-of-sale product promotion
  • Seminar and conference invitations.

In order to create the maximum effect for our clients, we provide a comprehensive program for them that may include some of the following services:

  • Identification of Program Objectives and Expectations.
  • Creation of customized lists of leads
  • Market research
  • Consultation and training of telemarketing personnel
  • Script writing for programs
  • Creation of follow-up programs for successful calls.

This is only a partial list of our services as each project is customized to our client and its scope, length, depth, reach, and cost are unique.

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