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Cellular Providers

Executive Summary

Cellular Providers is taking advantage of an opportunity to become a highly distinguished and recognized industry leader in the cellular communications industry. It is the goal of our company to become established as the leading distributor of wireless communications services.

In order to achieve this goal, Cellular Providers’ critical success factors will be to identify emerging trends and integrate them into Cellular Providers’ operations, respond quickly to technology changes/be there early, provide high-quality services, continue to invest time and money in marketing and advertising, continue to expand into specialty markets, and stay ahead of the “technology curve.”

The Company
The company was initially formed as a sole proprietorship by Jason Sanderson. Mr. Sanderson capitalized on the growing wireless communications industry to create a niche market for its services and accessories. Through its research and development, Cellular Providers has maintained a technological lead in the marketplace and provided the best quality care for the consumer. Today, revenue sources include a variety of phones, and a full range of accessories and services.

Cellular Providers’ head office is located at 654 Smith Lane, #87, Pullman, WA 23423. Cellular Providers’ leases its 1,000 square feet head office which, has adequate office space to conduct its operations. At some point in the future, management expects to outgrow this office space.

Cellular Providers has a world class management team with direct knowledge of the industry, extensive research experience, and unique administrative skills. Its team includes Jason Sanderson, president; Jerry Tillman, vice president; and Joe Dunn. Together, they have a combined total of over 10 years experience in the cellular and retail industries. In the future, Cellular Providers expects to require a highly qualified CFO, HR manager, additional customer service personnel, additional sales reps, and a public relations manager.

The Services
The company has a developed mix of services targeting both businesses and consumers. At today’s breakneck pace of business, companies need more ways than ever to keep in touch, and the easier the better.

Cellular Providers’ innovative product and service offerings provide the best advantages to customers, including sleek and innovative cellular phone models, text and numeric paging, data capability, no roaming or landline connection charges, and much more.

The Market
The ten-year outlook in the wireless communications service is excellent. The number of new cellular subscribers in the United States increased dramatically from 1992 to 1998, and 1999 saw continuation of that growth. The number of new subscribers exceeded 10 million, with a record 11.5 million net new subscribers in 1997, for a total of 55.3 million at the end of that year. By the end of 1999 analysts had that figure reaching 80 million. While projections differ, the number of cellular and PCS subscribers in the U.S. is expected to have a compound average growth rate (CAGR) of 12%. With the evolution of new technology, this industry is expected to generate increased revenues.

There are a number of trends that are driving this growing industry. The most significant ones are greater marketing and advertising efforts, rapidly expanding networks, and technological advances. New services and applications such as advanced messaging, data and video transmission, location technology, and remote monitoring are in the early stages of what most analysts predict will be a period of explosive growth.

The company plans to focus on three target markets that will provide us with the greatest market penetration. This includes the specialty business users, the general business users, and the personal users. We intend to offer service packages that are priced appropriately for each segment and will offer the services that best suit each segment’s needs.

Cellular Providers’ ongoing marketing strategy involves the company maintaining and expanding a broad base of clients in target territories, establishing alliances with product and services companies so that it can deliver high quality products, and invoking its own organization to bring these together and implement total solutions for customers. The company will move from the traditional product-focused strategy to a total-focus on customer ownership.

Financial Considerations
It is estimated that Cellular Providers will have strong profits based on $10 million in sales by Year 3. Cellular Providers is currently seeking funding in the amount of $100,000 as a three-year loan for the purpose of increasing market share, opening up additional retail locations, hiring additional staff, and effectively advertising and promoting its services.

1.1 Objectives

Business Objectives

  • Company growth.
  • Become established as the leading distributor of wireless communications services.
  • Increase number of retail outlets.

Financial Objectives

  • Increase revenue

Marketing Objectives

  • Increase marketing efforts.
  • Expand market area.
  • Expand marketing reach.
  • Brand recognition.
  • Increase telemarketing efforts.

1.2 Mission

Cellular Providers is committed to continued high levels of customer service and selling cellular and two way radio service through progressive retail locations and outside sales representatives.

Cellular Providers is striving to become the nation’s leading distributor of cellular service and accessories. Cellular Providers’ vision capitalizes on technologically superior products and services and is designed to enhance business and personal communication.

1.3 Keys to Success

Timing is critical in business. Cellular Providers is taking advantage of an opportunity to become a highly distinguished and recognized industry leader because of certain key advantages:

  • The management team has a unique combination of business knowledge and experience in this market.
  • Cellular Providers has combined its expertise to offer services for every type of customer in this credit-sensitive industry.
  • Cellular Providers has established partnering relationships with leading companies in the industry and customers.

Cellular Providers’ critical success factors include funding, marketing, quality sales professionals, good management, aggressive branding, increasing reach, affiliating with the right partners, being specific to the needs of businesses and the public, competitive intelligence, appropriate use of technology, and remaining dynamic to keep pace with evolving wireless communications business strategies.

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