Strategy and Implementation Summary
Teacherafterschooljobs.com will initially focus on the local market. The local market includes many national retailers leading to an easy transition to a national market. Targeting school districts also begins in the local market but lends itself to quick national expansion.
5.1 Competitive Edge
Our unique pool of employees gives us a significant advantage over the larger job search firms concentrating on different careers. Our links and appeal to teachers also gives us the ability to market related links for increased traffic. Concentrating on the professionalism, education, and dedication of teachers is essential in distinguishing our pool of employees from the general population, thus increasing the hiring appeal for our employers.
The following table lists the important milestones we have set and achieved, and the allocation of our budget for the same. Careful planning and follow-up are essential to our plan. Monthly follow-ups will be essential to the implementation and success of our business.
|Milestone||Start Date||End Date||Budget||Manager||Department|
|Web Hosting Research||3/1/2001||3/10/2001||$0||RC||Owner|
|Web Page Design||3/1/2001||4/30/2001||$1,400||ZC||Webmaster|
|ND Business Plan Competiton||2/1/2001||3/19/2001||$50||RC,PC,ZC||Owner|
5.3 Sales Strategy
Our sales will depend on the repeat business derived from providing quality permanent, part-time, and seasonal employees. Our sales must be focused on annual contracts paid in advance. We will offer plans based on a monthly charge for job listings. A fee of $20/mo for up to 10 job listings, $35/mo for 11-20 listings, $50/mo for 21-50 listings, and $75/mo for unlimited listings. All of the sales should be attempted in person with the employer, and closed and paid on an annual basis. Follow-up of the success of the listings and contacts should be made quarterly.
5.3.1 Sales Forecast
The following chart and table show our forecasted sales. We would hope to obtain at least 60 employers at the $20/month level, 60 employers at the $35/month level, 36 employers at the $50/month level, and 36 employers at the $75/month level in the first year. We expect the number of employers to increase at the rate of 15-20% each year, with the growth of the higher-priced subscribers to increase by the end of year two with the national appeal of the local national employers. Costs should then be reduced by the end of year two with the purchase of our own server to allow captive hosting of our own website.
|Year 1||Year 2||Year 3|
|Up to 10 Job Listings||60||90||120|
|10-20 Job Listings||60||90||120|
|21-50 Job Listings||36||54||71|
|51-unlimited Job Listings||36||54||71|
|Total Unit Sales||192||288||382|
|Unit Prices||Year 1||Year 2||Year 3|
|Up to 10 Job Listings||$20.00||$30.00||$40.00|
|10-20 Job Listings||$35.00||$45.00||$55.00|
|21-50 Job Listings||$50.00||$60.00||$70.00|
|51-unlimited Job Listings||$75.00||$85.00||$95.00|
|Up to 10 Job Listings||$1,200||$2,700||$4,800|
|10-20 Job Listings||$2,100||$4,050||$6,600|
|21-50 Job Listings||$1,800||$3,240||$4,970|
|51-unlimited Job Listings||$2,700||$4,590||$6,745|
|Direct Unit Costs||Year 1||Year 2||Year 3|
|Up to 10 Job Listings||$6.00||$9.00||$12.00|
|10-20 Job Listings||$10.50||$13.50||$16.50|
|21-50 Job Listings||$20.00||$18.00||$28.00|
|51-unlimited Job Listings||$30.00||$34.00||$38.00|
|Direct Cost of Sales|
|Up to 10 Job Listings||$360||$810||$1,440|
|10-20 Job Listings||$630||$1,215||$1,980|
|21-50 Job Listings||$720||$972||$1,988|
|51-unlimited Job Listings||$1,080||$1,836||$2,698|
|Subtotal Direct Cost of Sales||$2,790||$4,833||$8,106|