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Market Analysis Summary
Teacherafterschooljobs.com will focus on educational institutions to provide the pool of potential employees. Schools employing teachers, as well as educational institutions training teachers, will be prime marketing targets. Given the fact that educational institutions are faced with the challenge of maintaining a quality faculty within limited salary constraints, it is extremely advantageous for them to provide a quality opportunity for teachers to supplement their income.
Our focus group to provide the income for the company will be employers who seek part-time and seasonal employees. In our current economy, nearly all employers have the need for these positions. The costs of continually hiring these employees for each need is significant. Our company will provide a unique pool of educated, stable, and professional employees. Retail establishments, food service, summer camps, park districts, and day care centers are just a few of the employers who require employees with the professional background, demeanor and, most importantly, the work schedule of teachers. The joining of these two groups provides significant benefits and savings to both groups.
4.1 Market Segmentation
Our target market is broken down into the following categories:
- Schools of all levels to provide the pool of employees.
- College Education majors to provide additional employees with the same profile.
- Retail establishments such as department and grocery stores.
- Park districts, which provide summer programs for the same children taught by our prospective employees.
- Summer camps providing programs similar to the Park Districts.
|Year 1||Year 2||Year 3||Year 4||Year 5|
|Private Camps and Day Care||25%||20||25||31||39||49||25.11%|
4.2 Target Market Segment Strategy
Focusing on these groups places the two pieces of the puzzle squarely in-line with one another. There are a number of job search sites out there. Many of these are too extensive for the needs of our focus group; our specific marketing targets fit the profile and purpose ultimately sought by our company and the employees and employers themselves. Our marketing will be focused on a concise brochure, detailing the advantages and strategy of our company and will be delivered (as much as possible) by personal contact and interview. This approach will stress both the professional and personal nature of the company.
4.3 Service Business Analysis
The significant number of job search companies forces us to focus on the unique and specialized groups we are seeking to join. Fortunately, the purpose and focus of the company is exactly the service we seek to provide.
4.3.1 Competition and Buying Patterns
The most important factor for the employer will be the reduction in advertising costs by reducing the turnover, therefore increasing the reliability and professionalism of its workforce. By providing the pool of employees we intend to target, the cost of our services will be relatively inexpensive for employers.
Passing the cost to the employers allows us to provide a cost-free service to the pool of employees, thus increasing traffic on the site.