Surf Clothing and Sportswear Business Plan

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Appendix

Sales Forecast
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sales
Boardshorts 0% $18,760 $18,760 $18,760 $18,760 $18,760 $38,960 $38,960 $40,000 $22,640 $21,200 $14,480 $14,480
Bikinis 0% $9,600 $9,600 $9,600 $9,600 $9,600 $24,960 $24,960 $25,000 $23,950 $8,160 $8,880 $8,880
Surfboards 0% $3,540 $3,540 $3,540 $3,540 $3,540 $11,400 $11,400 $12,000 $13,800 $8,160 $11,000 $11,000
Hats & Beanies 0% $5,580 $5,580 $5,580 $5,580 $5,580 $11,400 $11,400 $12,000 $10,680 $4,560 $6,960 $6,960
T-Shirts 0% $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000
Other 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Sales $47,480 $47,480 $47,480 $47,480 $47,480 $96,720 $96,720 $99,000 $81,070 $52,080 $51,320 $51,320
Direct Cost of Sales Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Freight $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000
Processing $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000
Subtotal Direct Cost of Sales $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000
Personnel Plan
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
CEO 0% $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000
Vice President 0% $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500
Total People 0 0 0 0 0 0 0 0 0 0 0 0
Total Payroll $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500

Pro Forma Profit and Loss
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sales $47,480 $47,480 $47,480 $47,480 $47,480 $96,720 $96,720 $99,000 $81,070 $52,080 $51,320 $51,320
Direct Cost of Sales $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000
Other Costs of Sales $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000
Total Cost of Sales $25,000 $25,000 $25,000 $25,000 $25,000 $25,000 $25,000 $25,000 $25,000 $25,000 $25,000 $25,000
Gross Margin $22,480 $22,480 $22,480 $22,480 $22,480 $71,720 $71,720 $74,000 $56,070 $27,080 $26,320 $26,320
Gross Margin % 47.35% 47.35% 47.35% 47.35% 47.35% 74.15% 74.15% 74.75% 69.16% 52.00% 51.29% 51.29%
Expenses
Payroll $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500
Marketing/Promotion $10,000 $13,440 $9,840 $7,920 $13,200 $5,000 $15,840 $12,000 $15,840 $22,880 $18,240 $18,720
Depreciation $640 $1,270 $3,594 $10,000 $1,900 $1,900 $1,200 $3,000 $1,690 $14,000 $2,740 $1,480
Rent $1,375 $1,375 $1,375 $1,375 $1,375 $1,375 $1,375 $1,375 $1,375 $1,375 $1,375 $1,375
Office utility, supplies $4,675 $3,578 $3,446 $3,696 $4,238 $4,964 $4,634 $5,088 $6,020 $4,436 $5,822 $5,426
Insurance 15% $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Operating Expenses $29,190 $32,163 $30,755 $35,491 $33,213 $25,739 $35,549 $33,963 $37,425 $55,191 $40,677 $39,501
Profit Before Interest and Taxes ($6,710) ($9,683) ($8,275) ($13,011) ($10,733) $45,981 $36,171 $40,037 $18,645 ($28,111) ($14,357) ($13,181)
EBITDA ($6,070) ($8,413) ($4,681) ($3,011) ($8,833) $47,881 $37,371 $43,037 $20,335 ($14,111) ($11,617) ($11,701)
Interest Expense $998 $1,026 $1,010 $1,069 $977 $961 $886 $869 $853 $837 $820 $804
Taxes Incurred ($2,312) ($3,213) ($2,785) ($4,224) ($3,513) $13,506 $10,586 $11,750 $5,338 ($8,684) ($4,553) ($4,195)
Net Profit ($5,396) ($7,496) ($6,499) ($9,856) ($8,197) $31,514 $24,700 $27,417 $12,454 ($20,263) ($10,624) ($9,789)
Net Profit/Sales -11.36% -15.79% -13.69% -20.76% -17.26% 32.58% 25.54% 27.69% 15.36% -38.91% -20.70% -19.08%

Pro Forma Cash Flow
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Cash Received
Cash from Operations
Cash Sales $35,610 $35,610 $35,610 $35,610 $35,610 $72,540 $72,540 $74,250 $60,803 $39,060 $38,490 $38,490
Cash from Receivables $0 $396 $11,870 $11,870 $11,870 $11,870 $12,280 $24,180 $24,199 $24,601 $20,026 $13,014
Subtotal Cash from Operations $35,610 $36,006 $47,480 $47,480 $47,480 $84,410 $84,820 $98,430 $85,002 $63,661 $58,516 $51,504
Additional Cash Received
Sales Tax, VAT, HST/GST Received 6.00% $2,849 $2,849 $2,849 $2,849 $2,849 $5,803 $5,803 $5,940 $4,864 $3,125 $3,079 $3,079
New Current Borrowing $1,696 $5,376 $0 $9,000 $0 $0 $0 $0 $0 $0 $0 $0
New Other Liabilities (interest-free) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Investment Received $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Received $40,155 $44,230 $50,329 $59,329 $50,329 $90,213 $90,624 $104,370 $89,866 $66,785 $61,595 $54,583
Expenditures Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Expenditures from Operations
Cash Spending $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500
Bill Payments $50,425 $71,185 $27,696 $69,184 $20,050 $28,195 $82,456 $44,846 $87,427 $39,140 $32,472 $78,118
Subtotal Spent on Operations $57,925 $78,685 $35,196 $76,684 $27,550 $35,695 $89,956 $52,346 $94,927 $46,640 $39,972 $85,618
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out $0 $2,849 $2,849 $2,849 $2,849 $2,849 $5,803 $5,803 $5,940 $4,864 $3,125 $3,079
Principal Repayment of Current Borrowing $0 $0 $0 $0 $9,000 $0 $7,072 $0 $0 $0 $0 $0
Other Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Long-term Liabilities Principal Repayment $1,960 $1,960 $1,960 $1,960 $1,960 $1,960 $1,960 $1,960 $1,960 $1,960 $1,960 $1,960
Purchase Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Spent $59,885 $83,493 $40,005 $81,493 $41,359 $40,504 $104,792 $60,109 $102,827 $53,464 $45,057 $90,658
Net Cash Flow ($19,730) ($39,263) $10,324 ($22,164) $8,970 $49,710 ($14,168) $44,261 ($12,962) $13,322 $16,538 ($36,075)
Cash Balance $55,270 $16,007 $26,331 $4,167 $13,137 $62,847 $48,678 $92,939 $79,978 $93,299 $109,837 $73,763

Pro Forma Balance Sheet
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Assets Starting Balances
Current Assets
Cash $75,000 $55,270 $16,007 $26,331 $4,167 $13,137 $62,847 $48,678 $92,939 $79,978 $93,299 $109,837 $73,763
Accounts Receivable $0 $11,870 $23,344 $23,344 $23,344 $23,344 $35,654 $47,554 $48,124 $44,193 $32,612 $25,416 $25,232
Inventory $48,000 $76,000 $56,000 $84,000 $64,000 $44,000 $72,000 $52,000 $80,000 $60,000 $40,000 $68,000 $48,000
Other Current Assets $50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $50,000
Total Current Assets $173,000 $193,140 $145,352 $183,676 $141,512 $130,481 $220,501 $198,232 $271,063 $234,170 $215,911 $253,253 $196,995
Long-term Assets
Long-term Assets $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000
Accumulated Depreciation $0 $640 $1,910 $5,504 $15,504 $17,404 $19,304 $20,504 $23,504 $25,194 $39,194 $41,934 $43,414
Total Long-term Assets $100,000 $99,360 $98,090 $94,496 $84,496 $82,596 $80,696 $79,496 $76,496 $74,806 $60,806 $58,066 $56,586
Total Assets $273,000 $292,500 $243,442 $278,172 $226,008 $213,077 $301,197 $277,728 $347,559 $308,976 $276,717 $311,319 $253,581
Liabilities and Capital Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Current Liabilities
Accounts Payable $48,000 $70,311 $25,333 $68,523 $19,175 $25,401 $81,012 $41,876 $86,113 $38,111 $29,815 $77,047 $31,059
Current Borrowing $0 $1,696 $7,072 $7,072 $16,072 $7,072 $7,072 $0 $0 $0 $0 $0 $0
Other Current Liabilities $0 $2,849 $2,849 $2,849 $2,849 $2,849 $5,803 $5,803 $5,940 $4,864 $3,125 $3,079 $3,079
Subtotal Current Liabilities $48,000 $74,856 $35,254 $78,443 $38,095 $35,322 $93,888 $47,679 $92,053 $42,976 $32,940 $80,127 $34,138
Long-term Liabilities $120,000 $118,040 $116,080 $114,120 $112,160 $110,200 $108,240 $106,280 $104,320 $102,359 $100,399 $98,439 $96,479
Total Liabilities $168,000 $192,896 $151,334 $192,563 $150,255 $145,522 $202,127 $153,959 $196,373 $145,335 $133,339 $178,566 $130,617
Paid-in Capital $180,625 $180,625 $180,625 $180,625 $180,625 $180,625 $180,625 $180,625 $180,625 $180,625 $180,625 $180,625 $180,625
Retained Earnings ($75,625) ($75,625) ($75,625) ($75,625) ($75,625) ($75,625) ($75,625) ($75,625) ($75,625) ($75,625) ($75,625) ($75,625) ($75,625)
Earnings $0 ($5,396) ($12,892) ($19,392) ($29,247) ($37,444) ($5,930) $18,769 $46,187 $58,641 $38,378 $27,754 $17,964
Total Capital $105,000 $99,604 $92,108 $85,608 $75,753 $67,556 $99,070 $123,769 $151,187 $163,641 $143,378 $132,754 $122,964
Total Liabilities and Capital $273,000 $292,500 $243,442 $278,172 $226,008 $213,077 $301,197 $277,728 $347,559 $308,976 $276,717 $311,319 $253,581
Net Worth $105,000 $99,604 $92,108 $85,608 $75,753 $67,556 $99,070 $123,769 $151,187 $163,641 $143,378 $132,754 $122,964
General Assumptions
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Plan Month 1 2 3 4 5 6 7 8 9 10 11 12
Current Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Long-term Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Tax Rate 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00%
Other 0 0 0 0 0 0 0 0 0 0 0 0

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