Start-Up Real Estate Business Plan

Golden Valley Real Estate LLC

Execution

Marketing & Sales

Marketing Plan

GVRE will be utilizing radio, newspaper, and phone directory advertising, and a small business referral group to generate sales and establish a presence in the Tucson area. In addition, Quadrant Homes, Inc. will be doing their own advertising, and all interested clients in the Golden Valley Retirement Community will be referred to GVRE.

Sales Plan

GVRE’s management will be focusing on leveraging its extensive contacts with the various construction companies such as Quadrant Homes, Inc. to generate sales. Furthermore, we will be offering promotions of various free services such as initial appraisals and information packets to generate sales once our ad campaign starts.

Operations

Technology

SERVICES

GVRE offers comprehensive real estate, mortgage, and title services to our diverse clients. With Quadrant Homes, Inc. as our sponsor in the newly finished Golden Valley Retirement Community, we will have a premier position as the dominant seller of these new homes, condos, and retirement apartments. In addition, we will offer a full range of services to facilitate the purchasing and selling of real estate including the following:

• Home search database.
• Moving consulting, quotes, planning, etc.
• Mortgage consulting and loan preapproval.
• Community information.
• Title transfer.
• Obtaining a comparative market analysis for potential sellers.
• Appraising.
• Property preparation.

Much of the company’s services will be outsourced. This includes title transfer, loan approval, appraising and market analysis services. Title transfer will be handled by TNT Legal Services, loan approval by GMC Credit Co. and appraising and market analysis by Templar Real Estate Services. Each of these companies encourages independent agents to use their services and all have a proven track record in terms of affordability and service. These companies have also been selected because they charge a flat monthly rate. Management includes this rate in the profit and loss statement under other expenses.

Our first priority is to help the seller set a realistic price on their property. But like most of us who have invested untold hours of time and energy into our property, it may be difficult to remain objective when it’s time to price it and put it up for resale. There’s a good reason for this. Usually, property owners have much more than dollars and cents tied up in a home – an individual commitment that makes it a highly valued personal statement. But value becomes a reflection of the buyer’s perspective as well when that property is put up for sale…and pride of ownership may not translate to market value.

When house hunting, the buyer will shop the market, compare available homes, and try to find the very best value. Consequently, when the seller is ready to list their home, they need to step back and sharpen their focus. Look at the home objectively and price it competitively. This is where a real estate broker such as Golden Valley Real Estate can help.

Listing property at 5% above current market value gives it a sales advantage that is ten times greater than if priced at 15-20% above. That’s a statistic that can’t be overlooked. An overpriced home will suffer from lack of exposure, and the longer it remains on the market the more difficult it will be to sell. And it will remain so, even after price reductions are taken to attract buyers.

That is why it is very important to determine an accurate and objective market value for your property. We’ll work with the buyers and sellers closely to achieve that and to maximize their opportunities to sell their home at the best possible price within acceptable time frames.

 

Milestones & Metrics

Milestones Table

Key Metrics

Our key metrics are: 

• The # of contracts that GVRE uses as well as the cost of those contracts 
• Reviews, surveys, and tweets making sure our clients are satisfied and will be recommending us 
• # of referrals by clients and partners 
• the fees other agents have for finding the communities, we will keep it within market range but not low.