Strategy and Implementation Summary
After the second storefront is opened, Glass Dreams will have the following resources:
The work studio is a new space with many amenities, including a 4′ x 6′ light box table, a full basement with kilns, and a kitchenette where coffee and good conversation are always present. Jan Primak and apprentices are continuously working on many projects.
The teaching section of the studio, allows for up to six people at a time, where they can receive instruction in stained glass assembly. The different types of classes being taught are: beginning, intermediate or advanced. Some of the different types of projects customers can learn to make are: lead came windows, panel lamps, tiffany lamps, glass mosaics, picture frames, stained glass boxes, stained and beveled glass windows, stained glass stone tables, mosaic stepping stones and garden stakes.
The retail section offers everything that a glass crafter needs to work with stained glass, we offer a selection with over 6,000 square feet of stained glass varying from clear textured to hand rolled opalescent and cathedrals. The retail store will have a manager and a staff of two. This staff will be responsible for the setup and maintenance of the store.
5.1 Competitive Edge
Jan Primak is an artist of international renown. She is the competitive edge of Glass Dreams. Her stained glass creations are sold throughout the world. She is a high-energy individual with a seemingly limitless supply of creative ideas. But most importantly, she is excellent with customers and fellow artists. Her classes are popular and have generated a loyal base of budding artists that return again and again to Glass Dreams for supplies and inspiration.
5.2 Sales Strategy
Glass Dream’s focus will be on building the retail storefront during the first three months of operation. During that time, Glass Dreams will offer a 20% discount on all purchases of $50 or more. Glass Dreams anticipates that sales will grow slowly during the first five months of the store’s operation.
5.2.1 Sales Forecast
The following is the sales forecast for three years.
|Direct Cost of Sales||2002||2003||2004|
|Subtotal Direct Cost of Sales||$65,750||$75,000||$88,000|