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Sporting Goods Retail icon Sports Equipment Retail Business Plan

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Keith's Sporting Goods

Company Summary

KSG intends to provide customers with the quality products they need to maximize athletic performance and accomplish their physical and mental goals. We will provide our customers with a knowledgeable staff that enjoys working in an athletic atmosphere and helping others. We will be located in Eugene where there is a high concentration of health conscious individuals and a devoted following to both high school and college athletics.

2.1 Company Ownership

With the intent to operate the store I will be considered the owner of Keith’s Sporting Goods. However, I will not be the only one with a capital investment in the company. A local investor will have equal shares in the business. The investor will receive dividends starting in year 2, until he has recouped his initial investment, at which time the owner has reserved the option of buying out his shares.

Under these circumstances, and the fact that the investment is a relatively small undertaking, KSG will be filed as an S Corporation. The ownership will be split up evenly between myself and the other investor, and the rest will be debt financed.

2.2 Start-up Summary

Keith’s Sporting Goods will be financed through a combination of 60% debt and 40% equity. A local bank will provide the debt while the equity will be provided by an equal combination of owner investment and an angel investor. A large portion of the initial investment will be spent on beginning inventory (83%), which we forecast to be sold within the first two months. Total assets will amount to 93.4% of the initial investment.

Sports equipment retail business plan, company summary chart image

Start-up Expenses
Legal $300
Operating Assets $0
Brochures $0
Consultants $0
Insurance $0
Rent $4,310
Marketing/ Advertising – Grand Opening $1,000
Renovation $1,000
Other $0
Total Start-up Expenses $6,610
Start-up Assets
Cash Required $8,489
Start-up Inventory $82,901
Other Current Assets $0
Long-term Assets $2,000
Total Assets $93,390
Total Requirements $100,000
Start-up Funding
Start-up Expenses to Fund $6,610
Start-up Assets to Fund $93,390
Total Funding Required $100,000
Non-cash Assets from Start-up $84,901
Cash Requirements from Start-up $8,489
Additional Cash Raised $0
Cash Balance on Starting Date $8,489
Total Assets $93,390
Liabilities and Capital
Current Borrowing $0
Long-term Liabilities $60,000
Accounts Payable (Outstanding Bills) $0
Other Current Liabilities (interest-free) $0
Total Liabilities $60,000
Planned Investment
Owner/Operator $20,000
Angel Investor $20,000
Additional Investment Requirement $0
Total Planned Investment $40,000
Loss at Start-up (Start-up Expenses) ($6,610)
Total Capital $33,390
Total Capital and Liabilities $93,390
Total Funding $100,000