Specialty Gifts Business Plan

The Pink Lady Bug Designs LLC website will be the virtual business card and portfolio for the company, as well as its online “home.” The PLBD website needs to be a simple, yet elegant and well designed, website that stays current with the latest trends  and provides information to the customers and a portal to our programs and products. A site that is too flashy, or tries to use too much of the latest Shockwave of Flash technology can be overdone, and cause potential clients to look elsewhere for products or information.

6.1 Website Marketing Strategy

We will maintain a two-way link between our website and our product suppliers. In addition to using the page as a sales tool, we will develop a monthly newsletter and a links page for other women’s health sites.

We will also maintain two-way links between large women’s health organizations and supporters.

6.2 Development Requirements

The Pink Lady Bug Designs website will be initially developed with few technical resources. A simple hosting provider, Register.com services, will host the site and provide the technical back end.

PLBD will work with a Kaleen Healey and associates, a user graphic and interface designer to develop the simple, elegant, yet Internet focused site. This group will design all website graphics and layout.

The maintenance of the site will be done by Brian Egendoerfer who is currently employed by the Bigname University as the Manager of Web Development Services. As the website rolls out future development such as newsletters and other related women’s health related issues, a technical resource may need to be contracted to build the trackable download and the newsletter capabilities.