Strategy and Implementation Summary
The Visions name will became familiar to the Seattle community on different levels and by various methods. Interacting and volunteering with local hospitals and survivor support groups makes the health and homeopathic healing area known. Community outreach to women’s shelters and special days at the salon and spa help women nurture their spirit to help them become more productive. Advertising in local Seattle magazines and newspapers helps get VS to the mass public. Initial corporate discounts provide for a demand on the salon as early as the grand opening, and mailings and newsletters keep our client base in touch.
All these promotional methods mesh together to form a sturdy advertising base for the company to grow on.
5.1 Competitive Edge
Our competitive edge is that we offer a relaxing atmosphere that can refresh the mind, body, and soul. Offering special classes for those with serious health concerns sets us apart, as does the availability of all services under one roof.
5.2 Sales Strategy
Our revenue is earned in several ways. First, with memberships in which there is a monthly charge that provides discounts on services; full price is charged to non-members for services. Our main goal is to foster relationships with clients and keep them through quality of service and products. The second method of sales will be encouraged through repeat business and word-of-mouth advertising.
5.2.1 Sales Forecast
The Sales Forecast is in monthly detail in the chart, and the summary follows in the table.
|Year 1||Year 2||Year 3|
|Total Unit Sales||21,055||28,800||36,300|
|Unit Prices||Year 1||Year 2||Year 3|
|Direct Unit Costs||Year 1||Year 2||Year 3|
|Direct Cost of Sales|
|Subtotal Direct Cost of Sales||$7,500||$12,400||$16,300|