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Executive Summary

Visions (VS) is a socially and environmentally conscious health club that is concerned not only with physical beauty but also with mental well being. It is a health club with environmental and social concerns that sets it apart from other clubs; all products used are plant safe and cruelty free. We at VS feel that pampering our clients’ leads to the health and well being of the greater society, therefore, we address the special health concerns of our clients with exercise, yoga, and meditation.

The goals of our company are to be profitable and build a product line through name recognition. It is the immediate goal to launch an additional product line into the beauty market, while the long-term goal is to go public with several health club facilities and an active product line.

Spa health club business plan, executive summary chart image

1.1 Keys to Success

  • Create an environment for people to feel good about themselves, both physically and mentally.
  • Provide services for those seeking natural means to strengthen and heal their bodies due to injury or illness.
  • Provide services for the needs of women in shelters and those struggling financially.
  • Provide special activities for various holidays.

1.2 Objectives

  • Break even by the end of year two. 
  • Have an increase in new clients quarterly.
  • Have the company’s work in the community covered in the local media.
  • Ability to increase the percentage of profits donated to charities.

1.3 Mission

The goal of our company is to enhance the lives of men and women by providing an atmosphere that aids the body with relaxation techniques and health conscious alternatives.