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Creative Concepts Computer Design

Strategy and Implementation Summary

A value proposition of timely and practical solutions, at a reasonable rate, coupled with a 100% guarantee.

A competitive edge based on cultivating existing customer relationships. 

Our target market will focus on Eugene and the surrounding areas. Market research indicates there is an abundance of business for a small company such as Creative Concepts. If apparent a need exists for increased business, such promotional mediums as radio or print ad could be explored.

5.1 Competitive Edge

Our competitive advantage will be our ability to quickly take in a request from a customer and complete the requested task in a timely fashion. Typically we will strive for a 48-hour completion of most home PC user requests and slightly longer for small business obligations. In addition we will conduct our services at the going wage or slightly below. Setting marginal revenue to marginal cost until we establish a substantial customer base if not forever. With this strategy we can undercut most competitors and gain local market power.

5.2 Value Proposition

Our business will be simple. Provide quality services at reasonable prices and take care of the customer, for they are your business.

5.3 Sales Strategy

Happy customers will be repeat customers. If the customer feels satisfied he will tell his friends and more business will come in the door.

Sales forecast figures are based on industry figures for the typical growth of a consulting start-up and reflect repeat business generated through meeting customer needs.

5.3.1 Sales Forecast

The sales strategy is a prediction of slow, controllable growth. Since I am the sole employee I will be focusing on quality and attention to detail especially in the beginning to avoid some potential pitfalls encountered by many new businesses. The predicted growth is very moderate in the home PC market and the small business arenas. This should allow for careful examination of variations in demand with regards to season or holidays and still allow enough flexibility to sufficiently compensate.

Soho computer consulting business plan, strategy and implementation summary chart image

Soho computer consulting business plan, strategy and implementation summary chart image

Sales Forecast
Year 1 Year 2 Year 3
Unit Sales
Home PC Unit 396 475 570
Small Business Unit 214 235 259
Other 0 0 0
Total Unit Sales 610 710 829
Unit Prices Year 1 Year 2 Year 3
Home PC Unit $30.00 $33.00 $36.30
Small Business Unit $30.00 $36.00 $43.20
Other $0.00 $0.00 $0.00
Home PC Unit $11,874 $15,674 $20,690
Small Business Unit $6,415 $8,468 $11,178
Other $0 $0 $0
Total Sales $18,289 $24,142 $31,868
Direct Unit Costs Year 1 Year 2 Year 3
Home PC Unit $5.00 $7.00 $10.00
Small Business Unit $7.00 $10.00 $13.00
Other $0.00 $0.00 $0.00
Direct Cost of Sales
Home PC Unit $1,979 $3,325 $5,700
Small Business Unit $1,497 $2,352 $3,364
Other $0 $0 $0
Subtotal Direct Cost of Sales $3,476 $5,677 $9,063

5.4 Milestones

The milestones, listed in the table below, outline the major events that will promote, as well as insure the success of, Creative Concepts and keep it a going concern well into the future.

Milestone Start Date End Date Budget Manager Department
Aquisition of Capital for initial opening 8/1/2002 9/1/2002 $0 BNE Admin
Procurement of materials for opening 9/1/2002 10/1/2002 $500 BNE Admin
Open for Business 10/1/2002 Never $0 BNE Admin
Name me 3/1/1999 4/1/1999 $0 ABC Department
Totals $500