Creative Concepts Computer Design
Strategy and Implementation Summary
A value proposition of timely and practical solutions, at a reasonable rate, coupled with a 100% guarantee.
A competitive edge based on cultivating existing customer relationships.
Our target market will focus on Eugene and the surrounding areas. Market research indicates there is an abundance of business for a small company such as Creative Concepts. If apparent a need exists for increased business, such promotional mediums as radio or print ad could be explored.
5.1 Competitive Edge
Our competitive advantage will be our ability to quickly take in a request from a customer and complete the requested task in a timely fashion. Typically we will strive for a 48-hour completion of most home PC user requests and slightly longer for small business obligations. In addition we will conduct our services at the going wage or slightly below. Setting marginal revenue to marginal cost until we establish a substantial customer base if not forever. With this strategy we can undercut most competitors and gain local market power.
5.2 Value Proposition
Our business will be simple. Provide quality services at reasonable prices and take care of the customer, for they are your business.
5.3 Sales Strategy
Happy customers will be repeat customers. If the customer feels satisfied he will tell his friends and more business will come in the door.
Sales forecast figures are based on industry figures for the typical growth of a consulting start-up and reflect repeat business generated through meeting customer needs.
5.3.1 Sales Forecast
The sales strategy is a prediction of slow, controllable growth. Since I am the sole employee I will be focusing on quality and attention to detail especially in the beginning to avoid some potential pitfalls encountered by many new businesses. The predicted growth is very moderate in the home PC market and the small business arenas. This should allow for careful examination of variations in demand with regards to season or holidays and still allow enough flexibility to sufficiently compensate.
|Year 1||Year 2||Year 3|
|Home PC Unit||396||475||570|
|Small Business Unit||214||235||259|
|Total Unit Sales||610||710||829|
|Unit Prices||Year 1||Year 2||Year 3|
|Home PC Unit||$30.00||$33.00||$36.30|
|Small Business Unit||$30.00||$36.00||$43.20|
|Home PC Unit||$11,874||$15,674||$20,690|
|Small Business Unit||$6,415||$8,468||$11,178|
|Direct Unit Costs||Year 1||Year 2||Year 3|
|Home PC Unit||$5.00||$7.00||$10.00|
|Small Business Unit||$7.00||$10.00||$13.00|
|Direct Cost of Sales|
|Home PC Unit||$1,979||$3,325||$5,700|
|Small Business Unit||$1,497||$2,352||$3,364|
|Subtotal Direct Cost of Sales||$3,476||$5,677||$9,063|
The milestones, listed in the table below, outline the major events that will promote, as well as insure the success of, Creative Concepts and keep it a going concern well into the future.
|Milestone||Start Date||End Date||Budget||Manager||Department|
|Aquisition of Capital for initial opening||8/1/2002||9/1/2002||$0||BNE||Admin|
|Procurement of materials for opening||9/1/2002||10/1/2002||$500||BNE||Admin|
|Open for Business||10/1/2002||Never||$0||BNE||Admin|