Advanced Linguistic Pontificators
Strategy and Implementation Summary
Advanced Linguistic Pontificators will win sales by virtue of their service/product, in essence the product will speak for itself. Daug Matisim is an expert in the field of advanced reading and time and stress management. This expertise provides Pontificators a competitive advantage. Prospective customers will be able to get a sampling of Daug’s work from him book, from excerpts of his writing, or excerpts of his presentations via streaming media from his website.
5.1 Sales Strategy
Advanced Linguistic Pontificators’ sales strategy is relatively straight forward. Let the customer see part of a presentation in addition to the information contained in Daug’s book and the product/service will sell it self. The customer will see examples of Daug’s work through three avenues.
- Purchase a copy of Daug’s book.
- Receive an excerpt of the book from Advanced Linguistic Pontificators office.
- View an example of one of Daug’s presentations via streaming media from the Pontificators’ website.
These examples of Daug’s work will speak for themselves. Once the customer is interested they would only need to contact the office and determine availability, and set up an event.
5.1.1 Sales Forecast
The first month will be used to set up the office and schedule public seminars for month two. There will be some sales activity during months three through seven. Starting with month eight, things will begin to pick up nicely as word gets out that Daug is on the circuit.
|Year 1||Year 2||Year 3|
|Direct Cost of Sales||Year 1||Year 2||Year 3|
|Subtotal Direct Cost of Sales||$0||$0||$0|
5.2 Competitive Edge
Advanced Linguistic Pontificators’ competitive edge is simply expertise. Daug is a nationally recognized expert in the fields that he presents. Much of the recognition was derived through the publication of his books. As an expert and an engaging presenter/trainer, Daug is able to offer presentations and training sessions that leave customers with the feeling that they’ve learned a tremendous amount of information and they cannot wait to sign up for another one.
Advanced Linguistic Pontificators will have several milestones early on:
- Business plan completion. This will be done as a road map for the organization. While we do not need a business plan to raise capital, it will be an indispensable tool for the ongoing performance and improvement of the company.
- Set up office.
- Finish the fifth public seminar.
- Finish the tenth seminar/training program.
- Profit exceeding $50,000.
|Milestone||Start Date||End Date||Budget||Manager||Department|
|Business plan completion||1/1/2001||2/1/2001||$0||ABC||Marketing|
|Set up office||3/1/1999||2/1/2001||$0||ABC||Department|
|Finish the fifth public seminar||2/1/2001||3/1/2001||$0||ABC||Department|
|Finish the tenth seminar/ training program||2/1/2001||5/1/2001||$0||ABC||Department|
|Profit exceeding $50,000||1/1/2001||3/1/2002||$0||ABC||Department|