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Scholarship Assist

Executive Summary

ScholarshipAssist assists college-bound students with their search for scholarship money. ScholarshipAssist is able to increase the award amount for students that have a scholarship or can increase the likelihood of a scholarship award for those on the border line of receiving one. ScholarshipAssist maintains an extensive database of available scholarships and offers each client individualized consulting.

Keys to Success
ScholarshipAssist has identified three keys to success which it believes will be instrumental to the health of the organization. The first is the need to offer significant value to the customers. The second is to maintain a 60% success rate for securing scholarships or increasing the amount of the scholarship. The third key is to adhere to strict financial controls.

The Market
ScholarshipAssist has segmented its market into two distinct segments. The first group is sure thing applicants, the market segment that is very likely to receive scholarships. This segment is growing at 10% per year and has 93,000 potential customers. The second group is questionables whose needs will be met by significantly increasing their likelihood of receiving a scholarship through ScholarshipAssist’s guidance. This group has an annual growth rate of 11% with 112,000 potential people.

ScholarshipAssist is being lead by industry veteran Steve Tracker. Steve’s educational credentials include a graduate degree in business from Babson College. He has worked in the financial aid department at Babson college,  Fannie Mae, and Pew Charitable Trust Foundation. Having a well seasoned manager will help ensure success for ScholarshipAssist.

ScholarshipAssist has conservatively forecasted sales of $172,589 for year two, rising to $232,508 by year three. Profitability will increase over the next three years. Through a combination of an innovative business plan in a growing market space and a seasoned manager, ScholarshipAssist will quickly increase market penetration in a very exciting market space.

Scholarship consulting business plan, executive summary chart image

1.1 Mission

The mission of ScholarshipAssist is to help thousands of college students realize their dream of attending college by helping them find scholarships. ScholarshipAssist will aim to maintain 100% customer satisfaction for all clients.

1.2 Objectives

  • Become known as THE resource for scholarship assistance.
  • Reach profitability by the end of year one.
  • Generate yearly sales of $200,000 within three years.

1.3 Keys to Success

  • Offer significant value to clients by having a comprehensive database of scholarships and useful application information.
  • Help at least 60% of the clients secure significant scholarships.
  • Maintain strict financial controls.