Retail Discount Store Business Plan

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Dollar Store

Execution

Marketing & Sales

Marketing Plan

The Dollar Store will benchmark our objectives for sales promotion and mass selling.

We are focusing our marketing effort on the community of consumers that want a store that has an interesting variety of merchandise at bar gin prices. We will implement a strategy that treats these customers as a community. This means our marketing resources will be centered around both sales promotions (events, displays) and personal sales (customer service, friendly atmosphere).

  • We will stay within our marketing budget.
  • Marketing promotions will be consistent with the Mission Statement.

Social media is essential. Our target market is the community so we’ll inform people about events, happenings, weather, all general interest, for the most part. And only rarely about specifics of the store. 

Sales Plan

Employees are paid a straight wage but can achieve a semi-yearly bonus based on profits and customer satisfaction rates.

All potential sales will be attended to in a timely fashion and long-term salesperson-customer relationships will take precedence over sales closure.

Operations

Locations & Facilities

We have leased a retail store which we use to market and merchandise our products. It is located one mile from Main St. on River Way in Bend, Oregon. The company was incorporated last year on January 2.

Milestones & Metrics

Milestones Table

Milestone Due Date Who’s Responsible Details
Location locked in
Sept 15, 2020 Owners
Legal docs sealed up
Nov 01, 2020 Owners
Ready to go
Dec 15, 2020 Owners
Execution review
Jan 16, 2021 Owners Review Year 1 plan vs. actual results and revise plan as needed.
Execution review
Apr 12, 2021 Owners Reviewing launch and progress, tracking results, through the first few months
Execution review
July 12, 2021 Owners Review Q2 plan vs. actual results and revise plan as needed.
Execution review
Oct 17, 2021 Owners Review Q3 plan vs. actual results and revise plan as needed.

Key Metrics

Our Key Metrics are: 

  • The most popular products from one months to the next 
  • the # of our customers that return 
  • The reviews and tweets with our name 
  • inventory turn over 
  • staff satisfaction and turn over 
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