Puddle Jumpers Airline
Company Summary
Puddle Jumpers International Airlines is being formed in July, 1996 as a South State Corporation. Its offices will be in Anytown. The founder of Puddle Jumpers is Kenneth D. Smith. Mr. Smith has extensive experience in consumer aviation. His bio as well as the backgrounds of all the members of Puddle Jumpers’s management team are enclosed herein.*
*Confidential and Proprietary information has been removed from this sample plan.
2.1 Company Ownership
Puddle Jumpers International Airlines, Inc. will authorize 20,000,000 shares of common stock. 1,000,000 shares are to be set aside as founder’s stock to be divided among key management personnel. It is also expected that management stock options will be made available to key management personnel after operations commence. It is expected that founders stock plus option stock will not total more than 15% of authorized shares.
Initial “seed” capital is to be attracted via a convertible debenture sold by Private Placement. This round of funding will have premium conversion privileges vs. later rounds and “bridge” capital. The company has plans to proceed to a public offering prior to initiating revenue service. The expected proceeds from the Private Placement are expected to be $300,000 at “seed” stage, $3.5 million in “bridge” funding and $10 million in I.P.O. proceeds (projected at $6 per share). Management cannot assure that an I.P.O. will be available at the time desired and at the price sought.
A sample of the offering proposed for “seed” investment is included with this plan.
2.2 Start-up Summary
In the second year of operations, Puddle Jumpers will expand revenue by adding flights to the most demanded and popular routes in current operation. This will serve to make our schedule the most convenient to these destinations, improving further our competitive advantage. The routes expected to be expanded first include Chicago, New York, and Anytown. Second level expansions would included Philadelphia, Dallas, Washington DC, Orlando and Detroit.
NOTE: For display purposes in this sample plan, numerical values in tables and charts are shown in thousands (000’s).
| Start-up | |
| Requirements | |
| Start-up Expenses | |
| Legal | $40 |
| Stationery, etc. | $3 |
| Business Plans | $3 |
| Placement Memorandums | $3 |
| Investment Banking Retainer | $25 |
| Underwriting Consultant | $30 |
| Offering Publicity | $60 |
| Rent | $6 |
| Government Compliance | $20 |
| CEO Salary (6 mos.) | $48 |
| Company Indentity & Marketing | $40 |
| Expensed Equipment | $10 |
| Other | $0 |
| Total Start-up Expenses | $288 |
| Start-up Assets | |
| Cash Required | $40 |
| Other Current Assets | $0 |
| Long-term Assets | $22 |
| Total Assets | $62 |
| Total Requirements | $350 |
| Start-up Funding | |
| Start-up Expenses to Fund | $288 |
| Start-up Assets to Fund | $62 |
| Total Funding Required | $350 |
| Assets | |
| Non-cash Assets from Start-up | $22 |
| Cash Requirements from Start-up | $40 |
| Additional Cash Raised | $0 |
| Cash Balance on Starting Date | $40 |
| Total Assets | $62 |
| Liabilities and Capital | |
| Liabilities | |
| Current Borrowing | $0 |
| Long-term Liabilities | $0 |
| Accounts Payable (Outstanding Bills) | $0 |
| Other Current Liabilities (interest-free) | $0 |
| Total Liabilities | $0 |
| Capital | |
| Planned Investment | |
| Owner | $0 |
| Investor | $0 |
| Additional Investment Requirement | $350 |
| Total Planned Investment | $350 |
| Loss at Start-up (Start-up Expenses) | ($288) |
| Total Capital | $62 |
| Total Capital and Liabilities | $62 |
| Total Funding | $350 |
2.3 Company Locations and Facilities
Management plans to lease a small office in suburban Anytown immediately upon closing “seed” funding.
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