Good Earth Resources
Strategy and Implementation Summary
After opening and stabilizing operations, management will establish contact with the New York City Residential Waste Department and NYC Trade Waste Association. Contact will also be established with officials and corporations in Chicago, Philadelphia, Washington DC, Cleveland, and other cities on the Eastern Seaboard.
Fort Leonard Wood, the U.S. Army base at Rolla, Missouri approximately 85 miles from Martin Creek generates approximately 275 tons of waste per day. This is a local opportunity that is up for bid every few years.
Recycling, in order to maximize profits, require holding materials until spot prices reach profitable levels. Following are typical spot price variations for recyclables. GER will construct warehouses to hold materials in anticipation of the highest spot prices.
Glass recycling redemption varies between $14 and $39/ton.
Ferris metal redemption value fluctuates widely between $30/ton to as much as $120/ton. Currently it is $78/ton.
Non-ferrous metal (aluminum) is $54/ton. Corrugated redemption value is $107/ton. Newsprint is between $68 to $100/ton. Non-segregated, shredded and baled plastic is $9/ton. Pure white (no printing) paper is a premium at $229/ton.
7.1 Competitive Edge
GER intends to offer clean facilities with easily accessible paved roads as opposed to dusty or muddy, foul-smelling landfills. GER will maintain the same price structure as competing landfills, but with longer hours of operation. The savings to the waste collection companies will be driving time, fuel, wear and tear on the vehicle, and longer hours of operation.
7.2 Milestones
The accompanying table lists important program milestones, with dates and managers in charge, and budgets for each. The milestone schedule indicates GER’s emphasis on planning for implementation.
What the table doesn’t show is the commitment behind it. The GER business plan includes complete provisions for plan-vs.-actual analysis, and it will hold monthly follow-up meetings every month to discuss the variance and course corrections.
| Milestones | |||||
| Milestone | Start Date | End Date | Budget | Manager | Department |
| Complete Incorporation | 4/2/1999 | 4/2/1999 | $500 | John O’Neal | Administrative |
| Offer on Landfill | 6/15/2000 | 7/31/2001 | $5,000 | John O’Neal | Administrative |
| Start Landfill Permit Process | 8/1/2001 | 8/1/2003 | $300,000 | John/Don | Administrative |
| Business Plan | 5/1/2001 | 5/15/2001 | $5,000 | John O’Neal | Administrative |
| Seismic Testing | 6/30/2000 | 8/1/2001 | $20,000 | Don Smith | Operations |
| Totals | $330,500 | ||||
7.3 Marketing Strategy
Good Earth Resources personnel will call on hauling firms to advise them of GER’s facility, and provide maps to the site, hours, and pricing.
GER will offer similar tipping fees charged by other landfills, yet emphasize time and fuel savings, wear and tear savings, and longer operating hours to all users. GER will consider contractual incentives in certain instances and circumstances to increase profitability. Hauling waste with GER road tractors should provide financial incentive to St. Louis waste collection firms. This is a simple, intuitive solution, not employed by other landfills.
GER will attempt to secure tonnage from eastern seaboard and Midwestern cities. GER will offer price incentives in order to win long-term contracts with many of these municipalities. Both Martin Creek and Barton will each be able to handle in excess of 1,000 tons per day hauled into the respective rail spurs.
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