The following is a brief outlook into control issues pertaining to this new concept. Amerihall recognizes that many issues will present themselves that will need to be addressed from the outset. This is just a preliminary summary of the most obvious of situations. Our staff is ready and willing to make all appropriate changes as the needs arise.
We will be developing outlined scripts to help the sales staff manage inquiries. This will insure that all incoming phone calls are dealt with in the same way and meet a high standard.
We can accommodate an unlimited amount of realtors (Note: all realtors' licenses must be displayed on a wall plaque in the office). Our office can accommodate up to 1,000 agents before our need for new facilities. The capacity is only limited by the amount of clerical staff needed to manage their accounts.
The financial objective is to be operating at, or close to, break-even cash flow within the first three months with steady growth over the next five years. We aim to be profitable from year one onward. Our goal is to earn at least $4 million post tax profit in year one and nearly $45 million in year three. Our profit margin on sales by year three will be a more than respectable figure over 55%.
The future goals, as far as the market is concerned, is 25% of the total market share. This is a conservative estimate and is based on need as well as competitive edge. The only possible effect an outside source may have on our future is if a competitor may be allowed to duplicate our process. A large emphasis must be put on establishing our patents and defending them upon completion.
The future is totally left up to our imaginations and knowing that the trillion dollar real estate market is open ended with the development of new technology.
Amerihall's strategy for achieving our goals consists of seven major points:
The first step to achieving our goal is to hire experienced, service oriented personnel who will provide all manual duties that cannot be automated, directing state-of-the-art services through Internet access, and providing key services at reasonable prices.
We see some risks associated with our expected growth: