Promotional Products Maker Business Plan

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Elsewares Promotional Products & Packaging

Appendix

Sales Forecast
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Unit Sales
Velour Drawstring Pouch 0% 7,000 7,000 15,000 25,000 25,000 50,000 50,000 50,000 50,000 50,000 75,000 75,000
Leather Drawstring Pouch 0% 1,500 1,500 3,000 5,000 5,000 10,000 10,000 10,000 10,000 10,000 75,000 75,000
Round Bottom Pouch 0% 2,250 2,250 3,000 3,750 3,750 7,500 7,500 7,500 7,500 7,500 11,250 11,250
Pen/Mug & Eyeglass Bag 0% 1,800 1,800 2,400 3,000 3,000 6,000 6,000 6,000 6,000 6,000 9,000 9,000
Metal Lip Eyeglass Bag 0% 750 750 1,000 1,250 1,250 2,500 2,500 2,500 2,500 2,500 3,750 3,750
Assorted Jewelry Rolls 0% 675 675 900 1,125 1,125 2,250 2,250 2,250 2,250 2,250 3,375 3,375
Satin Bags 0% 750 750 1,000 1,250 1,250 2,500 2,500 2,500 2,500 2,500 3,375 3,375
Message Imprinting 0% 14,725 14,725 25,300 40,375 40,375 80,750 80,750 80,750 80,750 80,750 180,750 180,750
Die Charges 0% 20 20 25 30 30 50 50 50 50 50 60 60
Other 0% 0 0 0 0 0 0 0 0 0 0 0 0
Total Unit Sales 29,470 29,470 51,625 80,780 80,780 161,550 161,550 161,550 161,550 161,550 361,560 361,560
Unit Prices Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Velour Drawstring Pouch $0.22 $0.22 $0.22 $0.22 $0.22 $0.22 $0.22 $0.22 $0.22 $0.22 $0.22 $0.22
Leather Drawstring Pouch $0.36 $0.36 $0.36 $0.36 $0.36 $0.36 $0.36 $0.36 $0.36 $0.36 $0.36 $0.36
Round Bottom Pouch $0.80 $0.80 $0.80 $0.80 $0.80 $0.80 $0.80 $0.80 $0.80 $0.80 $0.80 $0.80
Pen/Mug & Eyeglass Bag $0.54 $0.54 $0.54 $0.54 $0.54 $0.54 $0.54 $0.54 $0.54 $0.54 $0.54 $0.54
Metal Lip Eyeglass Bag $0.60 $0.60 $0.60 $0.60 $0.60 $0.60 $0.60 $0.60 $0.60 $0.60 $0.60 $0.60
Assorted Jewelry Rolls $5.00 $5.00 $5.00 $5.00 $5.00 $5.00 $5.00 $5.00 $5.00 $5.00 $5.00 $5.00
Satin Bags $0.44 $0.44 $0.44 $0.44 $0.44 $0.44 $0.44 $0.44 $0.44 $0.44 $0.44 $0.44
Message Imprinting $0.10 $0.10 $0.10 $0.10 $0.10 $0.10 $0.10 $0.10 $0.10 $0.10 $0.10 $0.10
Die Charges $37.50 $37.50 $37.50 $37.50 $37.50 $37.50 $37.50 $37.50 $37.50 $37.50 $37.50 $37.50
Other $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
Sales
Velour Drawstring Pouch $1,540 $1,540 $3,300 $5,500 $5,500 $11,000 $11,000 $11,000 $11,000 $11,000 $16,500 $16,500
Leather Drawstring Pouch $540 $540 $1,080 $1,800 $1,800 $3,600 $3,600 $3,600 $3,600 $3,600 $27,000 $27,000
Round Bottom Pouch $1,800 $1,800 $2,400 $3,000 $3,000 $6,000 $6,000 $6,000 $6,000 $6,000 $9,000 $9,000
Pen/Mug & Eyeglass Bag $972 $972 $1,296 $1,620 $1,620 $3,240 $3,240 $3,240 $3,240 $3,240 $4,860 $4,860
Metal Lip Eyeglass Bag $450 $450 $600 $750 $750 $1,500 $1,500 $1,500 $1,500 $1,500 $2,250 $2,250
Assorted Jewelry Rolls $3,375 $3,375 $4,500 $5,625 $5,625 $11,250 $11,250 $11,250 $11,250 $11,250 $16,875 $16,875
Satin Bags $330 $330 $440 $550 $550 $1,100 $1,100 $1,100 $1,100 $1,100 $1,485 $1,485
Message Imprinting $1,473 $1,473 $2,530 $4,038 $4,038 $8,075 $8,075 $8,075 $8,075 $8,075 $18,075 $18,075
Die Charges $750 $750 $938 $1,125 $1,125 $1,875 $1,875 $1,875 $1,875 $1,875 $2,250 $2,250
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Sales $11,230 $11,230 $17,084 $24,008 $24,008 $47,640 $47,640 $47,640 $47,640 $47,640 $98,295 $98,295
Direct Unit Costs Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Velour Drawstring Pouch 0.00% $0.11 $0.11 $0.11 $0.11 $0.11 $0.11 $0.11 $0.11 $0.11 $0.11 $0.11 $0.11
Leather Drawstring Pouch 0.00% $0.18 $0.18 $0.18 $0.18 $0.18 $0.18 $0.18 $0.18 $0.18 $0.18 $0.18 $0.18
Round Bottom Pouch 0.00% $0.40 $0.40 $0.40 $0.40 $0.40 $0.40 $0.40 $0.40 $0.40 $0.40 $0.40 $0.40
Pen/Mug & Eyeglass Bag 0.00% $0.27 $0.27 $0.27 $0.27 $0.27 $0.27 $0.27 $0.27 $0.27 $0.27 $0.27 $0.27
Metal Lip Eyeglass Bag 0.00% $0.30 $0.30 $0.30 $0.30 $0.30 $0.30 $0.30 $0.30 $0.30 $0.30 $0.30 $0.30
Assorted Jewelry Rolls 0.00% $2.50 $2.50 $2.50 $2.50 $2.50 $2.50 $2.50 $2.50 $2.50 $2.50 $2.50 $2.50
Satin Bags 0.00% $0.22 $0.22 $0.22 $0.22 $0.22 $0.22 $0.22 $0.22 $0.22 $0.22 $0.22 $0.22
Message Imprinting 0.00% $0.07 $0.07 $0.07 $0.07 $0.07 $0.07 $0.07 $0.07 $0.07 $0.07 $0.07 $0.07
Die Charges 0.00% $25.00 $25.00 $25.00 $25.00 $25.00 $25.00 $25.00 $25.00 $25.00 $25.00 $25.00 $25.00
Other 0.00% $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
Direct Cost of Sales
Velour Drawstring Pouch $770 $770 $1,650 $2,750 $2,750 $5,500 $5,500 $5,500 $5,500 $5,500 $8,250 $8,250
Leather Drawstring Pouch $270 $270 $540 $900 $900 $1,800 $1,800 $1,800 $1,800 $1,800 $13,500 $13,500
Round Bottom Pouch $900 $900 $1,200 $1,500 $1,500 $3,000 $3,000 $3,000 $3,000 $3,000 $4,500 $4,500
Pen/Mug & Eyeglass Bag $486 $486 $648 $810 $810 $1,620 $1,620 $1,620 $1,620 $1,620 $2,430 $2,430
Metal Lip Eyeglass Bag $225 $225 $300 $375 $375 $750 $750 $750 $750 $750 $1,125 $1,125
Assorted Jewelry Rolls $1,688 $1,688 $2,250 $2,813 $2,813 $5,625 $5,625 $5,625 $5,625 $5,625 $8,438 $8,438
Satin Bags $165 $165 $220 $275 $275 $550 $550 $550 $550 $550 $743 $743
Message Imprinting $1,031 $1,031 $1,771 $2,826 $2,826 $5,653 $5,653 $5,653 $5,653 $5,653 $12,653 $12,653
Die Charges $500 $500 $625 $750 $750 $1,250 $1,250 $1,250 $1,250 $1,250 $1,500 $1,500
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Direct Cost of Sales $6,034 $6,034 $9,204 $12,999 $12,999 $25,748 $25,748 $25,748 $25,748 $25,748 $53,138 $53,138
Personnel Plan
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Production Personnel
Imprint $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $2,000 $2,000
Shipping $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $2,000 $2,000
Name or Title or Group $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $4,000 $4,000
Sales and Marketing Personnel
Marvin $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500
Sales Reps $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000
Name or Title or Group $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal $4,500 $4,500 $4,500 $4,500 $4,500 $4,500 $4,500 $4,500 $4,500 $4,500 $4,500 $4,500
General and Administrative Personnel
Customer Service $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000
Name or Title or Group $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Name or Title or Group $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000
Other Personnel
Name or Title or Group $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Name or Title or Group $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Name or Title or Group $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total People 0 0 0 0 0 0 0 0 0 0 0 0
Total Payroll $9,500 $9,500 $9,500 $9,500 $9,500 $9,500 $9,500 $9,500 $9,500 $9,500 $11,500 $11,500

Pro Forma Profit and Loss
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sales $11,230 $11,230 $17,084 $24,008 $24,008 $47,640 $47,640 $47,640 $47,640 $47,640 $98,295 $98,295
Direct Cost of Sales $6,034 $6,034 $9,204 $12,999 $12,999 $25,748 $25,748 $25,748 $25,748 $25,748 $53,138 $53,138
Production Payroll $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $4,000 $4,000
Other Costs of Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Cost of Sales $8,034 $8,034 $11,204 $14,999 $14,999 $27,748 $27,748 $27,748 $27,748 $27,748 $57,138 $57,138
Gross Margin $3,195 $3,195 $5,880 $9,009 $9,009 $19,893 $19,893 $19,893 $19,893 $19,893 $41,158 $41,158
Gross Margin % 28.45% 28.45% 34.42% 37.52% 37.52% 41.76% 41.76% 41.76% 41.76% 41.76% 41.87% 41.87%
Operating Expenses
Sales and Marketing Expenses
Sales and Marketing Payroll $4,500 $4,500 $4,500 $4,500 $4,500 $4,500 $4,500 $4,500 $4,500 $4,500 $4,500 $4,500
Advertising/Promotion $0 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000
Travel $300 $300 $2,000 $500 $4,000 $5,000 $500 $300 $500 $4,000 $500 $1,000
Miscellaneous $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500
Other Sales and Marketing Expenses $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Sales and Marketing Expenses $5,300 $9,300 $11,000 $9,500 $13,000 $14,000 $9,500 $9,300 $9,500 $13,000 $9,500 $10,000
Sales and Marketing % 47.20% 82.82% 64.39% 39.57% 54.15% 29.39% 19.94% 19.52% 19.94% 27.29% 9.66% 10.17%
General and Administrative Expenses
General and Administrative Payroll $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000
Marketing/Promotion $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Rent $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000
Utilities $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500
Insurance $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300
Payroll Taxes 20% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other General and Administrative Expenses $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total General and Administrative Expenses $9,800 $9,800 $9,800 $9,800 $9,800 $9,800 $9,800 $9,800 $9,800 $9,800 $9,800 $9,800
General and Administrative % 87.27% 87.27% 57.37% 40.82% 40.82% 20.57% 20.57% 20.57% 20.57% 20.57% 9.97% 9.97%
Other Expenses:
Other Payroll $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Consultants $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Expenses $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Other Expenses $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other % 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
Total Operating Expenses $15,100 $19,100 $20,800 $19,300 $22,800 $23,800 $19,300 $19,100 $19,300 $22,800 $19,300 $19,800
Profit Before Interest and Taxes ($11,905) ($15,905) ($14,921) ($10,291) ($13,791) ($3,908) $593 $793 $593 ($2,908) $21,858 $21,358
EBITDA ($11,905) ($15,905) ($14,921) ($10,291) ($13,791) ($3,908) $593 $793 $593 ($2,908) $21,858 $21,358
Interest Expense $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $417 $625
Taxes Incurred $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Net Profit ($11,905) ($15,905) ($14,921) ($10,291) ($13,791) ($3,908) $593 $793 $593 ($2,908) $21,441 $20,733
Net Profit/Sales -106.01% -141.63% -87.34% -42.87% -57.45% -8.20% 1.24% 1.66% 1.24% -6.10% 21.81% 21.09%

Pro Forma Cash Flow
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Cash Received
Cash from Operations
Cash Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Cash from Receivables $0 $374 $11,230 $11,425 $17,314 $24,008 $24,795 $47,640 $47,640 $47,640 $47,640 $49,329
Subtotal Cash from Operations $0 $374 $11,230 $11,425 $17,314 $24,008 $24,795 $47,640 $47,640 $47,640 $47,640 $49,329
Additional Cash Received
Sales Tax, VAT, HST/GST Received 0.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $50,000 $25,000
New Other Liabilities (interest-free) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Investment Received $0 $0 $0 $50,000 $0 $50,000 $0 $0 $0 $0 $0 $0
Subtotal Cash Received $0 $374 $11,230 $61,425 $17,314 $74,008 $24,795 $47,640 $47,640 $47,640 $97,640 $74,329
Expenditures Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Expenditures from Operations
Cash Spending $9,500 $9,500 $9,500 $9,500 $9,500 $9,500 $9,500 $9,500 $9,500 $9,500 $11,500 $11,500
Bill Payments $253 $7,733 $11,657 $13,536 $20,634 $29,224 $55,454 $37,541 $37,354 $37,664 $42,862 $94,502
Subtotal Spent on Operations $9,753 $17,233 $21,157 $23,036 $30,134 $38,724 $64,954 $47,041 $46,854 $47,164 $54,362 $106,002
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Principal Repayment of Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Long-term Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Spent $9,753 $17,233 $21,157 $23,036 $30,134 $38,724 $64,954 $47,041 $46,854 $47,164 $54,362 $106,002
Net Cash Flow ($9,753) ($16,859) ($9,927) $38,389 ($12,820) $35,283 ($40,158) $599 $786 $476 $43,278 ($31,674)
Cash Balance $107,647 $90,788 $80,860 $119,249 $106,430 $141,713 $101,554 $102,153 $102,939 $103,415 $146,693 $115,019

Pro Forma Balance Sheet
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Assets Starting Balances
Current Assets
Cash $117,400 $107,647 $90,788 $80,860 $119,249 $106,430 $141,713 $101,554 $102,153 $102,939 $103,415 $146,693 $115,019
Accounts Receivable $0 $11,230 $22,085 $27,939 $40,522 $47,215 $70,847 $93,692 $93,692 $93,692 $93,692 $144,347 $193,314
Inventory $40,000 $33,966 $27,932 $18,728 $14,299 $14,299 $28,322 $28,322 $28,322 $28,322 $28,322 $58,451 $58,451
Other Current Assets $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000
Total Current Assets $177,400 $172,842 $160,804 $147,527 $194,070 $187,943 $260,882 $243,568 $244,168 $244,953 $245,429 $369,491 $386,784
Long-term Assets
Long-term Assets $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000
Accumulated Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Long-term Assets $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000
Total Assets $182,400 $177,842 $165,804 $152,527 $199,070 $192,943 $265,882 $248,568 $249,168 $249,953 $250,429 $374,491 $391,784
Liabilities and Capital Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Current Liabilities
Accounts Payable $0 $7,347 $11,213 $12,857 $19,691 $27,355 $54,202 $36,296 $36,103 $36,296 $39,679 $92,300 $63,860
Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $50,000 $75,000
Other Current Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Current Liabilities $0 $7,347 $11,213 $12,857 $19,691 $27,355 $54,202 $36,296 $36,103 $36,296 $39,679 $142,300 $138,860
Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Liabilities $0 $7,347 $11,213 $12,857 $19,691 $27,355 $54,202 $36,296 $36,103 $36,296 $39,679 $142,300 $138,860
Paid-in Capital $200,000 $200,000 $200,000 $200,000 $250,000 $250,000 $300,000 $300,000 $300,000 $300,000 $300,000 $300,000 $300,000
Retained Earnings ($17,600) ($17,600) ($17,600) ($17,600) ($17,600) ($17,600) ($17,600) ($17,600) ($17,600) ($17,600) ($17,600) ($17,600) ($17,600)
Earnings $0 ($11,905) ($27,810) ($42,730) ($53,021) ($66,813) ($70,720) ($70,128) ($69,335) ($68,743) ($71,650) ($50,209) ($29,477)
Total Capital $182,400 $170,495 $154,591 $139,670 $179,379 $165,588 $211,680 $212,273 $213,065 $213,658 $210,750 $232,191 $252,923
Total Liabilities and Capital $182,400 $177,842 $165,804 $152,527 $199,070 $192,943 $265,882 $248,568 $249,168 $249,953 $250,429 $374,491 $391,784
Net Worth $182,400 $170,495 $154,590 $139,670 $179,379 $165,587 $211,680 $212,272 $213,065 $213,657 $210,750 $232,191 $252,923

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