Water Tubes Plumbing
Executive Summary
Water Tubes Plumbing is a Eugene-based plumbing company that has chosen residential new homes as their niche. Water Tubes will be able to handle any service request for plumbing of volume home builds or custom new homes. By concentrating on a specific segment of the market, Water Tubes will be able to rapidly gain market share demonstrating their proficiency and professionalism in serving a specific market niche.
Water Tubes will leverage their competitive edges of professionalism and trim quality by properly training all of their employees and impress customers who are used to the lackadaisical attitude of most plumbers. Water Tubes will have a total of four employees and will reach profitability by month eight.

1.1 Objectives
The objectives for the first three years of operation include:
- To develop a company whose primary goal is to exceed customer’s expectations.
- To increase sales so in four to five years Don can hire another master plumber.
- To create a sustainable business, surviving off its own cash flow.
1.2 Mission
Water Tubes Plumbing’s mission is to provide the finest new house plumbing installation. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers.
1.3 Keys to Success
The keys to success are to provide the customer with a fair price and outstanding service.