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Recycling icon Plastics Recycling Business Plan

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Replay Plastics


Marketing & Sales

Marketing Plan

The Company has chosen to focus on the production of plastic packaging materials from recycled post-consumer beverage bottles. Because of the industry experience and expertise of the management, we have identified a significant available market in the western United States. All of our initial marketing strategy will be to secure contracts in that segment, and after reaching full planned capacity, look to grow in concert with that segment and related markets. We see little need at present for further market research and development, and will focus on continually updating our production technology in an effort to remain in the forefront of our chosen marketplace.

Sales Plan

Because of the unique extensive experience and reputation of our Management in the Company’s chosen industry segment, we are able to identify all of the potential customers for each of the products we will produce in our facility. While most of the production of flake is ultimately intended to be used internally, we are confident that any developed surplus will be sold immediately.

All of the production of the initial facility is committed for, and should there be any capacity not consumed by these commitments, once again we are confident that the contacts of our senior management will allow for the rapid sale of any such capacity.

If the Company grows faster than its prime customer base, additional capacity may be developed. Mr. Braddock’s many years of sales and sales development will be utilized to identify additional customers and/or sales agents currently servicing the Company’s target markets.

To market the products, the Company will use a number of sales agents/brokers well known to the founders from business transactions over more than 10 years. All of these seasoned veterans have a customer base of their own, having developed successful relationships with their clientele over the years. Their customer base is currently demanding product so they can expand upon their current base. Of course, they will expand that to new customers when product is available from Replay. Those agents are located in:

  • Jacksonville, Florida

  • Houston, Texas

  • Chicago, Illinois

  • Louisville, Kentucky

  • Los Angeles, California

  • Vancouver, British Columbia

As stated, Ben Braddock, himself, is a strong marketing individual. Over his 30 years of experience in the packaging and converting industry he has developed relationships with a number of clients that are buyers of packaging materials.  He has consulted to many and has been personally responsible for sourcing raw materials and converted sheet for customers in this industry.

Custom formers, extruders, laminators, and end user markets will be called upon by Ben and the sales agent team to promote and generate demand from those that buy and use RPET packaging materials.


Locations & Facilities

The Company will capitalize on the opportunities in the recycled resin and packaging markets through two main divisions: a Recycling Division and a Packaging Division.

Recycling Division

Using a patented process, the Company will create a PET cleaning and refining plant located in the western United States; we have chosen this region because all 16 major North American PET recycling plants are currently located in the eastern United States or Canada, despite western states’ favorable recycling attitudes among consumers. Its initial annual capacity will be 46 million pounds and it will utilize bottle feed stock from California, Oregon and Washington States, which collect over 200,000,000 pounds per year. The Company will become totally vertically integrated, and use all or almost all of its recycled material in its Packaging Division.  Any surplus material produced will be sold to outside companies.

Packaging Division

We will create a plant (actual facilities to be shared with the Recycling Division) to manufacture extruded plastic roll stock sheet or high-strength strapping, employing state-of-the-art technology developed to utilize recycled PET resin.

The extruded sheet will be primarily sold to thermoformers who will convert it into high visibility packaging, as well as laminators and fabricators. The strapping will be sold to commercial users for use as package or pallet strapping.


Sam McGuire, a key member of our Management team, is one of the original innovators of cleaning and refining technology for post-consumer PET, and we will be utilizing his patented process in our recycling facility. Sam has worked in the establishment and operation of facilities employing similar technologies over the last several years.

On the manufacturing side, Management has been an integral part of the advancement of industry practices over the last twenty years or so, and includes in their knowledge base most, if not all, of the state-of-the-art available equipment and manufacturing techniques.

Milestones & Metrics

Milestones Table

Milestone Due Date
Order Equipment
Nov 13, 2017
Secure Location
Dec 05, 2017
Secure Orders/ Contracts
Dec 18, 2017
Site Preparation
Jan 02, 2018
Hire Site Manager
Jan 30, 2018
Receive Equipment
Feb 02, 2018
Install Equipment
Feb 26, 2018
HIre and Train Skilled Workers
Mar 01, 2018
Hire and train unskilled workers
Mar 19, 2018
Begin Production
Apr 03, 2018
Q1 Review
Sept 03, 2018
Q2 Review
Dec 03, 2018
Q3 Review
Mar 04, 2019
Q4 Review
June 03, 2019

Key metrics

Key metrics: 

  • Keep a close eye on supplies and suppliers. We need to operate at capacity at all times 
  • tweets and retweets of our customers 
  • # of customers 
  • inventory turnover 
  • best selling products and requests 
  • very close eye on favorite products